According to Simpplr Research, stale and irrelevant content is one of the many reasons intranets fail. When intranet managers are not equipped with data that informs their decisions, it becomes a challenge to measure and gauge content success.
Intranet analytics is one of the most important features that are crucial to the success of modern intranet platforms. For organizations to sustain and assess the performance of their intranets, they need powerful analytics tools that are easy to understand and accessible to the right people.
You can't improve what you can't measure!
Traditional intranets vs. modern intranets
Traditional intranets lack robust analytics beyond basic metrics. The limited usage metrics do not provide insights into adoption data or trends that help organizations (or the intranet manager) make effective decisions. On the contrary, modern intranet software shows adoption data and highlights which departments and locations are effectively using the intranet, the types of content being most consumed, and what's missing.
Preview of Simpplr analytics
How intranet analytics can help your organization
Modern intranets provide analytics that gives actionable insights into employee behavior that you can use to:
- Improve productivity, such as decreasing time to find critical information
- Increase user adoption by tracking and measuring trends
- Improve user engagement by understanding employee preference
- Deliver strategic internal communication to employees to align your workforce
- Drive an increase in collaboration and knowledge management processes
- Make more effective decisions when curating and creating intranet content
Intranet analytics to measure user adoption
User adoption is critical for a sustained, effective intranet program. Before you even begin to measure performance and engagement, it is crucial that you get employees to adopt and start using your intranet. To optimize the user adoption rate, your intranet should be easy and intuitive to use so that minimal training is required. Simpplr is the world’s easiest employee intranet, meaning we put a maniac focus on user experience that minimizes training and technical involvement when it comes to onboarding and usage. If you have to train your employees to use your intranet, then you've already failed. When your intranet is intuitive and designed well, your employees will be more likely to return to your intranet over and over again.
Intranet analytics to measure user engagement
Once you’ve optimized user adoption, it’s time to focus on improving user engagement. Establishing a baseline and continually measuring user engagement is key to preventing your intranet from becoming a content dumping ground. Use the engagement metrics as a guide to understanding your user behavior, such as:
- What types of content most engage your users (and continue to create more of that type)
- Content that is least engaging (and archive those)
- Which employees are least engaged (and help them become more engaged)
- Which employees that are most engaged (and leverage their excitement)
Intranet analytics to measure productivity
Intranets should help, not harm your employees. That means your intranet should help your employees complete tasks faster and improve processes. Saving time is an excellent way to track and measure an increase in productivity and efficiency. You can build a perfect use case to prove productivity in the context of new hire onboarding. For example, you can measure the time in minutes saved per employee by setting up a checklist of “to-dos" using your intranet.
Intranet analytics best practices
First and foremost, establish a measurement strategy around strategic success factors.
Establish a baseline
Intranet analytics helps identify the current status of your intranet performance. It's important to first establish your baseline first so that you can begin to set benchmarks for success as you make continual changes to your intranet. Your benchmarks will be a marker that shows you whether your intranet is improving, declining or becoming stagnant.
Adopt a mindset of continual improvement
It’s important to take on a mindset of continual improvement so that your intranet continues to evolve successfully with changing atmospheres. If you are migrating to a new intranet platform, make sure you measure the old performance before the migration, so you can compare the impact of the new intranet vs. the old intranet. In addition, it's important to conduct regular audits of how your intranet is being used, so you can make data-driven decisions to continually better your organization.
Don’t focus on a single metric
Don’t pigeonhole yourself into a single set of intranet metrics. Using a variety of metrics can provide more insightful analytics into performance and identify actions you can take to improve your intranet.
Always tie your intranet goals back to strategic initiatives
An effective way to prove the ROI of your intranet is to tie your intranet goals and objectives back to strategic business outcomes. Many times, intranet benefits are not realized at the executive level, especially if the most popular intranet page is the lunch menu. Tying your intranet back to strategic initiatives not only aligns your employees with executive leadership but it also guides your intranet strategy as well. When you level-set your intranet analytics to the strategic objectives, you’ll be able to measure whether your intranet is contributing effectively to business outcomes. If you’d like to learn more about mapping your intranet goals to strategic outcomes, view our on-demand webinar: Driving Intranet Success with Analytics and Focus.
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