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Beneficial Bank: Intranet Content Strategy for Success

beneficial bank intranet content strategy simpplr

Learn best practices to build a sustainable intranet content strategy

An intranet content strategy focuses on three main processes when creating useful intranet content: creation, publishing, and governance.

Join us and Tricia Holck Sharkey, Associate Vice President of Marketing & Events at Beneficial Bank as she takes you through her proven intranet content strategy and guidelines. Learn the foundations of building a successful content strategy that will keep your employees engaged.

In this webinar, you’ll learn how to:

  • Keep your intranet content updated and fresh
  • Develop a continuous content cycle
  • Set up an effective process to avoid a content dumping ground

Watch the Webinar

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About the presenter

Tricia Holck Sharkey
Tricia Holck Sharkey

Associate Vice President of Field Marketing and Events

Tricia Holck Sharkey is responsible for overseeing the Bank’s field marketing efforts, communications, events and sponsorships, and public relations programs.

During her time at Beneficial Bank, Tricia has executed hundreds of events and sponsorships aimed at driving company growth and brand awareness.  She has assisted with creating and implementing an employee engagement program which has landed Beneficial on Philly.com’s Top Work Places rankings for four consecutive years, as well as executing large sponsorships like the Pennsylvania Conference for Women and Welcome America.

Prior to joining Beneficial Bank, Tricia assisted with public relations and event production at Himmelrich Public Relations and Stephanie Bradshaw in Baltimore, Maryland.

Tricia earned her Bachelor of Science in Mass Communication from Towson University.  She resides in Cherry Hill, NJ with her husband and Yellow Lab, Reef.