Frontline employees are at the center of critical operations, yet often furthest from the information they need.
This summit is for communicators, people leaders, ops partners, and frontline-focused teams with the shared purpose of breaking down communication and knowledge silos, delivering timely and personalized information, and simplifying and enabling frontline workers to do their jobs.
Together, we’ll get honest about why messages still miss the mark, even when the content is good. We’ll look at the real blockers: limited access, scattered tools, overloaded managers, one-way feedback loops, and comms habits that create more noise than clarity.
When frontline comms break down it affects safety, service, retention, productivity and trust. And dare we say revenue.
Join us for practitioner-led sessions and candid conversations. We’ll talk about how leading teams are designing a new model around the realities of frontline work. And fighting for better access, stronger trust, clearer priorities, and fewer places to go.
This is about helping frontline employees understand what matters, feel connected to the business, and act with confidence.
Walk away with practical ideas to simplify your communication strategy, support managers, close feedback loops, and reduce the friction that keeps the frontline from getting what they need.
Sessions will cover how to
Reach every shift,
site, and role:
Stop counting on the inbox. Meet people on their phones, wherever they’re standing, whatever shift they’re working. Desk or no desk, the message gets there.
Cut through the noise:
One less tool to check, not one more. Make the updates that matter impossible to miss, without adding to what people already juggle.
Turn updates into action:
Every update earns its place: a clear purpose, a next step, a way to know it actually landed with someone.
Centralize the source
of truth:
End the scavenger hunt. Give frontline workers one place to search, trust, and find what they need, right when they need it
Agenda
09:35 AM PT
If they can’t access it, they can’t act on it
Frontline comms teams are not struggling because they need to send more. They are working around systems that make critical information hard to reach, find, and too dependent on managers.
This opening session sets the POV for the summit. Better frontline communication starts with access, trust, and action.
We’ll use data-backed insights to show where the current model breaks down and what it takes to help employees find, understand, and act on what matters.
10:20 AM PT
What leading organizations do differently
A message can be well-written and still miss the people who need it most.
In this panel, three leaders from frontline industries will share where their communication models were breaking down and what they changed to better reach employees.
We’ll explore what they had to redesign, how managers helped close the gap, and what attendees should look at first when diagnosing their own frontline comms challenges.
10:50 AM PT
We stopped sending more, and finally reached our frontline
What changes when teams stop treating frontline communication as a volume problem and start designing around how employees actually work?
This session will unpack the before-and-after of moving from scattered updates and limited visibility to more targeted communication, stronger search, and easier access to trusted answers.
We’ll explore how better timing, smarter delivery, and AI-powered support can help frontline employees find what they need faster and move from missed messages to clearer action.
11:00 AM PT
Break
Pause here. More practical ideas coming up next.
11:25 AM PT
Building frontline comms that can scale
Getting the message out is only the first step. The harder part is making sure the experience can scale without creating more work and places for employees to go.
In this session, we’ll look at how one organization modernized its digital workplace for a frontline workforce. The conversation will cover what changed before rollout, how the team supported adoption, and how mobile access helped make the experience work beyond the office.
Walk away with practical lessons on scaling frontline communication without adding more complexity.
12:10 PM PT
One company, three roles, one frontline experience
Frontline communication is not owned by one team. Comms, HR/EX, and frontline managers each play a role, but employees need the experience to feel clear, connected, and relevant to their day.
In this session, hear three perspectives from the same company on how teams align around one frontline experience. We’ll explore how they reduce confusion, support managers, and connect company updates to day-to-day work.
Walk away with practical ideas for making frontline communication more useful for employees and easier to support across the business.
Registration
A must-attend virtual summit for leaders
working to simplify frontline communication,
reduce friction, and help employees take action with confidence.
