Newsletter June 2025

 
 
 



Hi,

You know what sucks? Getting a meeting invitation seven minutes before the proposed meeting time. Big oof.

But what if that invite came from the CEO, paired with a messenger ping wanting “your thoughts” on an upcoming announcement?

A seat at the table. Trust.

I’ve read countless LinkedIn posts from internal comms leaders about it.

We don’t want to be order-takers and line cooks. “I’ll take an intranet post with a homepage feature, a newsletter blurb, and an all-user Slack message to go, please.”

We want to curate a seven-course meal — to decide which combination of messages, tools, and audiences will lead to an employee who is not only informed but also inspired to act.

So, how do we make that shift?

I recently had lunch with a friend and fellow IC pro (Regine Nelson) who said, “Before you fight for a seat at the table, you need to first find a way into the room.”

And she’s 100% right.

How do you get into the room? You ask. You ask to tag along with your boss or your HR leader. To “sit in and listen.” And then you do just that. You listen, take notes, observe the dynamics. You build credibility before you build influence. You stay in the room by matching care with insight.

Keep showing up with intention. Eventually, you won’t just be in the room — you’ll be expected to weigh in.

Remember, a seat at the table isn’t a finish line — it’s the start of an ongoing trust loop between you, your leaders, and your people.

 
 
 
 
 
 
 

Section2-ragan-image-top.png

 
 
 

Event highlight

I’m hosting a webinar with one of my favorite people in comms, and I want you to come! Carolyn Clark (aka Simpplr’s VP of IC/EX, part-time strategist, full-time genius, and unofficial office therapist) is joining me for a conversation you won’t want to miss.

We’re diving into six questions every internal comms leader should be asking — and trust me, they’re juicy! From CEO partnerships to identifying the gaps holding you back, we’re covering the key areas that actually move the needle.

Bring your questions. Bring your team. Bring your coffee.

 
 
 
 
 
 
 
 
 

Blog highlight

Launching your intranet is a win. Making sure it thrives? That’s the real feat. I know you want it to do more than just make a splash at launch. This blog serves as a gut check for whether your intranet platform is really built for the long haul. From innovation roadmaps to true partnership, we’ll get into the nitty-gritty on what it actually means to future-proof your platform. Get ready for some aha moments!

 
 
 

Section3-image-top.png

 
 
 
 
 
 
 

Resource highlight

We all want to create a workplace culture of gratitude and joy — but good intentions alone don’t make that happen. In fact, 66% of employees say they would leave their job if they didn’t feel appreciated. Yikes! The good news? We’ve got a no-fluff guide to help you build a recognition program that actually sticks (and maybe even sparks a little joy).

 
 
 

Section4-image-top.png

 
 
 
 
 
 
 
Quick tip

Be the bridge: execs → your PPL

Most execs think they’re crushing internal comms and employee experience. But they aren’t, and the gap is real. Executives are 1.4x more positive about key aspects of the workplace than employees are, according to Gallagher.

Why the disconnect? Leaders too often are broadcasting, not connecting.

That’s where you come in. Not as a messenger, but as a strategic advisor and trust builder.

Start small. Encourage your leader to do two or three small things every week:

  1. Like a few pieces of content/posts in your intranet or social feed
  2. Comment on employee content/posts
  3. Give a visible shout-out or recognition

It’ll take less than five minutes. It shows authenticity and reinforces existing tools to drive impact. There’s a good chance you’ll need to continually remind your leaders to do this, but it’s worth it!

Then zoom out. Do a quick exec comms audit and look at your analytics as a guide:

  • Are town halls frequent enough to build trust?
  • Could your CEO pop in to team meetings during times of change to increase stability and trust?
  • What’s landing? What’s falling flat?
 
 
Quick move

Small steps + strategic visibility = leadership that actually connects

 
 
 
 
 
 
 

Customer voices

 
 
 

Customer-voices-Meltwater.png

 
 
 
 
 
 
 

Latest from Simpplr

 
 
 
 
Simpplr-Elevating-change-management-thumbnail.png
Simpplr-IABC-World-Conference-thumbnail.png
 
 
 
 
Simpplr-nailing-the-change-thumbnail.png
Simpplr-Award-Winning-Year-thumbnail.png
 
 
 
 
 
 
 

Close

We’re all human. And trust is a tricky loop. We need our leaders to trust us so that we can help them earn the trust of their employees.

Don’t let the process intimidate you. Don’t underestimate the power of your insight.

 
 
 

Screenshot 2025-06-04 at 10.32.17 PM.png

 
 
 

If you’re not “in the room where it happens” yet, start planting seeds now. And if you’ve earned a seat at the table, remember that staying takes intention.

Report outcomes, not just effort. Advocate for your work. Help leaders look (and sound) their best.

You’re exactly what your leaders (and your PPL) need. So keep on keepin’ on, my friend! You’ve got what it takes.

 
 
 
 
 
 
 

Regan Zuege
Internal Communications Manager

P.S. Be sure to sign up to get more emails like this! And connect with me on LinkedIn.

 
 
 
 
 
 
 
 
 
 
 
 

Copyright © Simpplr 2025, All rights reserved.

+1.877.750.8330