Hi,
You want to know three things I’m not subscribing to?
- Wearing a hoodie when it’s more than 80 degrees outside. Just why?
- My IG algorithm insisting I’m the target audience for vintage mink stoles turned into creepy caricature taxidermy.
- Saying “no” to internal stakeholders.
But what if that invite came from the CEO, paired with a message ping wanting “your thoughts” on an upcoming announcement?
I know, number three is shocking. Everyone’s on LinkedIn talking about “the power of saying no.” But let’s be real: In internal comms, it’s not that black and white.
Yes, boundaries matter. And sure, we’ve all gotten those requests (looking at you, “Can I get a logo for ___?”). But there’s been a recent wave of comms content urging IC pros to say no more often, and honestly, I’m not totally on board.
Here’s why: I try to never actually say no.
Instead, I ask questions. I redirect. I look for the yes inside the ask and offer a smarter, more strategic way to get there.
Here’s an example.
Stakeholder: “Hey Regan, can you add this to the intranet homepage so I can get more eyes on it?”
Me: “Can you share a little more about what you’re trying to achieve and who you want to reach?”
Stakeholder: “We’ve got a Tech Talk coming up. It’s a learning event for engineers (200+ employees), but only five are registered, and we’re hoping to get at least 40.”
Me: “Awesome, I love that you’ve got a clear goal. Here’s what I recommend:
- Let’s include it in the next Engineering newsletter
- Drop it in the #engineering-managers Slack channel so they can boost it in team meetings
- Showcase it on the Engineering intranet site leading up to the event
Let’s see what the numbers look like after that. We can always adjust if we need more traction.”
Boom. No “no” necessary.
It’s not about saying no. It’s about teaching people how to fish. Or in this case, how to think like an internal communicator.
So why avoid no?
Because relationships matter more.
Because authentic communication starts with listening.
Because we’re bridge-builders, not bottlenecks.
It’s give and take. When you show up with curiosity and kindness — even when the ask feels off — you build credibility and connection that pays off long-term.
I don’t chase down win stories anymore. I don’t have to “make rounds” for team updates or campaign content. My people come to me because I’ve been showing up for them all along. With empathy. With thoughtful questions. With commitment to making communication feel real.
And just like that, stakeholders become strategic partners. Because when people trust you to listen, they start showing up with better stories, well-planned asks, and more openness. That’s not just influence. It’s authentic leadership in action — built one conversation at a time.