Hi,

My name is Regan Zuege, and I want you to know that I see you, fellow IC hustler. I may be leading internal comms at an IC-friendly place like Simpplr, but after more than 10 years in the industry, I know how easy it is for people in our profession to feel underappreciated and overextended.

We’re expected to fix broken messaging, rescue last-minute requests, and drive engagement without clear ownership or proper resources. And yet, we wouldn’t trade it for the world — because this work matters, and we find meaning in the mess.

This email is for the strategists, storytellers and unsung heroes of internal communications. Each edition will serve up insights, inspiration and no-BS strategies to elevate your impact and redefine what great internal comms look like.

Want in on this IC journey? Sign up to never miss an issue.

Each month, we’ll tackle a different topic — from building trust and leveraging AI to mastering the art of saying “no.” We’ll cover it all, with a healthy dose of humor about the absurdity of our daily challenges.

In this inaugural issue, we’re serving up a little bit of everything, whether you need an anchor with some timeless IC/EX strategies, or you’re ready to launch headfirst into the future with AI best practices. Welcome to “IC You!”

4 certainties for 2025 to anchor
your IC and EX strategy

2025 is already throwing curveballs — AI advancements, tighter budgets and employees under more pressure than ever. But some things in IC and EX will always hold true. Discover the four certainties that may just give you some stability as we navigate the ever-changing world of internal comms.

Herding cats, fighting fires, making magic: 
a day in the life of an internal communicator

You’ve been there before — one minute you’re crafting a jargon-free message for leadership, and the next you’re being messaged by someone is asking you where they can find the company travel policy. (If only they could search the intranet themselves.) Internal comms is not just about churning out a newsletter or being the go-to guru for company information — it’s equal parts art, science and sheer persistence. What does a typical day look like? Step inside the role and see if it feels familiar. Trigger warning: Unanticipated Teams messages, unnecessary meetings, and lots of “circling back” are included in this article.

How AI digital employee experience trends
are making work more personal

The AI shake-up is real — some days it feels like we’re in a sci-fi movie. Other days, it’s just another tool we’re still figuring out. But one thing’s for sure: It’s changing how we work. From smarter assistants to seamless experiences, here’s what’s shaping the employee experience in 2025, and what it actually means for your people.

Customer voices

Latest from Simpplr

Before you go, just know…

Internal comms is a balancing act. You’re juggling messages, stakeholders and last-minute surprises, all while trying to make a real impact. Some days, it’s exhilarating, other days, it’s just a lot.

Know you aren’t alone. I genuinely want to help you thrive. Hit reply and tell me a bit about yourself and your role. What keeps you up at night? What are your biggest challenges? It might just spark the topic for a future newsletter.

Until next time, keep fighting the good fight. Remember, you’re not just the messenger. You’re a force for connection, clarity and change.

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