Hi ,
This morning, I pressed the brew button on my Keurig and stared blankly at my kitchen backsplash, waiting for my caffeine fix. Suddenly, I remembered something I needed to do. So I walked, mug in hand, with purpose back to my bathroom — only to stop mid-stride the second I crossed the doorway. Wait, what was I about to do?
Has that happened to you? That moment where the intent was there, but the clarity was not?
It’s frustrating. And honestly, (hot take alert) I think we do the same thing in IC.
We get a vague request to “update the team” about a policy, program, or announcement. We volley back and forth via email to get the details because, shocker: it’s all coming together at the last minute. We do our thing — make it readable, maybe even a little beautiful. Then we hit publish.
We think we’re being clear. We think we’re walking with purpose. But somewhere along the way, we lose the thread — and our people are left standing in the doorway, wondering what they’re supposed to do.
Because updates don’t prompt action. They don’t drive change. They don’t build culture.
I see you — posting, sharing, communicating your little heart out. I’ve been there. And while part of me wants to say, “Hey you, cut that out,” instead, I’ll say:
“Hey you, I think we can do better.”
This issue of IC You is a call to refocus. It’s not just about what we’re saying but why we’re saying it. Because great internal comms doesn’t just inform people — it empowers them.
I’ve got tips. I’ve got some IC goodness just for you. It’s been a week, amiright?! And you’ve earned a scroll. Let’s get to it.
