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All Episodes

The Critical Components of Storytelling

Listen now on

Listen now on

About the Guest

cohesion_podcast_episode_3

Laura Wall Klieves

Laura Wall Klieves’ eclectic business background began in advertising—specifically automotive advertising. With over two decades on the client side and in advertising and marketing agencies as an executive leader, Laura pivoted her career into Learning & Development. For almost ten years, Laura ran the public-facing learning academy for Duarte—a communications firm specializing in presentations. As the daughter of an elementary school teacher, Laura discovered her unrequited love for teaching at Duarte. New to the HR world, but not new to executive leadership, communications and L&D, Laura’s most recent gig is on the People Team with Malwarebytes. With the dual role of leading L&D and driving internal communications’ initiatives, Laura knits together her vast knowledge of visual storytelling and learning to elevate the growing cybersecurity organization’s leadership and management teams, along with empowering the growth of everyone.

About the Episode

This episode features an interview with Laura Klieves. Laura is the Senior Director of L&D & Comms at Malwarebytes, an internet security company providing cyber protection for millions of consumers and organizations worldwide.

Time Stamps

  • 01:50

    How Laura got interested in communications

  • 03:05

    Laura’s first job in communications

  • 05:08

    Laura’s current role as Senior Director, L&D and Communications at Malwarebytes

  • 07:42

    Segment: Storytime

  • 14:00

    Segment: Getting Tactical

  • 17:20

    Overcoming learning curves when joining a company

  • 20:30

    Must-do tactics for ICs in order to be effective and engaging in a digital workforce

  • 25:00

    The critical components of storytelling

  • 29:40

    Ensuring virtual employees have an amazing experience

  • 33:25

    Segment: Seat at the Table

  • 37:50

    Segment: Asking for a Friend

Links

“When you think about internal communications, It's so much about change management. It's about bringing people along on the journey that the CEO or the executive team have created in multiple meetings. They already know it, but now they have to turn around and communicate it. And so they have to make that their own. They have to believe it. And we as humans can really smell when somebody doesn't believe what they're saying. And so you have to just own it and practice it and know it inside and out and bring your own stories and examples to it. It can't just be talking points off of a sheet because the rest of us know when it really isn't yours.”