Hi,
How are you? No, really. Are you feeling overwhelmed? Burnt out by the constant comms industry whiplash — where one minute you’re told your work deeply matters, and the next, someone’s declaring that AI is coming for your job?
Same.
Here are a few paradoxical “insights” I’ve seen lately that sent me into a low-key spiral:
- Leverage AI to be more efficient, but make sure your comms feel human and authentic.
- Make your messages short and scannable, but also tactical, thoughtful, and deeply meaningful.
- Be a strategic advisor, but drop everything for that last-minute CEO email request.
- Use a multichannel approach, but don’t overwhelm people with too many messages.
- Track your metrics and prove your value, but also accept that some important things can’t be measured.
*Cue panic attack*
No wonder we’re all feeling stretched thin. The expectations are contradictory and often unrealistic.
Here’s a truth bomb for you: IC isn’t broken. The way we talk about it is.
We’re not just “sending stuff.” We’re influencing culture. Shaping clarity. Guiding people through chaos. And if we don’t start owning the full scope of our impact, no one else will.
So take a deep breath. You earned this scroll. I’ve got some tips and tools below that I hope will steady your footing.
