Pitch perfect: articulating the value of Internal Communication
Rachel Tolhurst
Jennifer Sproul
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Event details
In an era of hybrid work, tightening budgets and rising expectations, internal communication has never mattered more – or been more scrutinised.
Join Rachel Tolhurst (Simpplr) and Jennifer Sproul, Chief Executive of the Institute of Internal Communication (IoIC), for a breakfast roundtable in London. This practical and candid session is designed to help IC professionals articulate their strategic value, build internal influence, and make the case for modern communication in the digital workplace.
Together, we’ll explore:
- How to demonstrate the impact of IC through meaningful measurement
- Measure your strategies for engaging employees across dispersed and digital teams
- The digital workplace: what’s working, what’s not, and where IC fits in
- Telling a data-led story that resonates with leadership and secures buy-in
💡 Expect honest conversation, fresh insight from Simpplr research, and takeaways you can put into action right away.
About the presenters
Rachel Tolhurst
Rachel is an award-winning communicator with nearly 30 years' experience across financial and infrastructure services, aviation, healthcare, satcomms and agency.
She has spoken at many events about measurement for communicators, and delivered masterclasses in internal communications and embracing AI. She is passionate about the value of employee voice and data to measure impact and drive insight and improvement.
Rachel has been an International Association of Business Communicators UK&I Board member for two years and a mentor with Help for Heroes.
Jennifer Sproul
Jennifer Sproul is the Chief Executive of the Institute of Internal Communication (IoIC), the only professional body solely dedicated to internal communication. She leads IoIC's efforts in setting standards and advancing the profession through qualifications, career development, thought leadership, and best practices.
A passionate advocate for the value of internal communication, Jennifer is a regular speaker and co-hosts the podcast 'The Future of Internal Communication'.