Inside the 2025 State of IC Report

Inside the 2025 State of IC Report

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Webinar details

Employees are overloaded, leaders are demanding proof of comms value, and AI continues to reshape how we connect at work. The challenge for communicators is scaling reach and impact without losing the human touch.

In this on-demand session, Ann-Marie Blake, Head of IABC’s Heads of Communication Shared Interest Group, and Regan Zuege, Simpplr’s Internal Communications Lead, unpack the findings from Simpplr’s 2025 State of Internal Communications and Intranet Technology Report and share what they mean for your strategy.

Watch to discover:

  • How top-performing IC teams are delivering measurable business value
  • The biggest barriers limiting effectiveness in 2025 and how to overcome them
  • The role of AI in shaping the future of communications
  • What the data reveals about intranet technology’s evolving impact

Learn from the latest research and expert insights to strengthen your communications strategy and lead with confidence in 2025 and beyond.

About the presenters

Ann-Marie Blake

Co-Founder True

After a career in senior in house roles in major global organisations, Ann-Marie Blake co-founded True Communications in Feb 2023, an agency set up to help companies deliver change with their people rather than to them.

Her impact on the communications world has been recognised with Fellowships of both the Chartered Institute of Public Relations and Centre for Strategic Communications Excellence

Ann-Marie is a Chartered PR Practitioner. She is a founder Board Member for PRCA Race and Ethnicity Equity Board (REEB). She is a winner of the 2025 Independent Impact 50 awards which celebrate the UK’s most influential independent practitioners in PR

Regan Zuege

Internal Communications Lead at Simpplr

Like many internal communicators, Regan Zuege found herself accidentally swept up in the world of internal comms more than a decade ago, and she never looked back. She loves carefully crafting communications to create a sense of authentic belonging, connection and culture within workplaces. Regan went through the full intranet selection process with a previous employer, ultimately selecting and successfully implementing Simpplr. She became such a superfan that she now leads internal communications here for the Simpplr team. Connect with her on LinkedIn if you want to know how Simpplr solved her internal comms challenges, tips on leveraging the platform, and where to find the best tacos and margaritas in her hometown, Austin.