About the episode
This episode features an interview with Matt Rivera, Chief Marketing Officer at Day & Zimmermann, and Gary Sevounts, Chief Marketing Officer at Simpplr. Matt has worked for Day & Zimmermann for 34 years, from payroll administrator to the first person in the marketing department. He leads a diverse team of marketers and communications professionals who contribute to a cohesive, professional and high-performing marketing organization. Gary is a veteran CMO with a track record of building high-growth demand and revenue engines, effective marketing teams, and differentiated brands, as well as establishing categories. Previously, he was CMO at Malwarebytes, Socure, and Equifax’s Identity and Fraud Division.
In this episode, Miriam, Matt and Gary explore the connection between customer experience and employee experience, the importance of authenticity and transparency in storytelling, and leveraging AI to enhance communication and measurement.
Playlist
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02:50Matt and Gary’s career journeys
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07:00Getting to know Matt and Gary
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08:41Exploring the connection between CX and EX
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12:55The art of great storytelling
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23:35Marketing strategies for Internal Communications
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34:37Leveraging technology for employee engagement
Guest information
Matt Rivera
Matt has worked for Yoh for almost 32 years. He is a true success story for the career opportunities at D&Z, joining Yoh in 1991 as a payroll administrator also managing regional proposals, then moving to the Yoh Philadelphia office in 1993 as national proposal manager and the first person in the Yoh marketing department. He has held many different roles from payroll, proposal management, technology management, quality, managed staffing implementations and many others, always supporting marketing and communications. He created Yoh’s first website, helped order the first computers and laptops, and oversaw the development of Yoh’s first SAP-based online e-business platform, the Yoh Exchange, among many other firsts.
Matt has a degree in Journalism/Public Relations and lives in the Philadelphia suburbs with his wife of 31 years, Andrea and their two children. This year he will complete 12 years of service to his local community, serving on the Norristown Area School District School Board.
Gary Sevounts
A veteran CMO, Gary has a track record of building high-growth demand and revenue engines, effective marketing teams, differentiated brands, as well as establishing and dominating categories. Most recently, he was CMO at Malwarebytes, where he built a new marketing engine and team while improving EBITDA by 60%+. Other CMO accomplishments include building an ARR growth engine at Socure, introducing the Identity Trust Network, and powering 6X valuation growth at Kount. This led to an acquisition by Equifax and recognition by the Wall Street Journal as one of the top 35 marketing executives of the year.