Silent signals and smarter insights: Welcome to the new era of IC analytics
Miriam Connaughton
Rachel Tolhurst
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Webinar details
Internal comms professionals are facing growing expectations – not just to inform and inspire, but to prove their impact. Yet the tools traditionally used to gauge success, such as engagement surveys, often sit outside the IC function and offer limited, lagging insights.
This webinar challenges the question “Are employees engaged?” and reframes it as: “How do we know internal comms is making a difference – and what else should we measure to get a fuller picture?”
Join Simpplr’s Chief People & Experience Officer, Miriam Connaughton, and Communications Lead, Rachel Tolhurst, as they explore how internal comms teams can go beyond basic surveys and clicks to uncover deeper, more meaningful insights.
They’ll dive into:
- Behavioral signals and content performance trends
- Shifts in sentiment and tone over time
- AI-powered insights and patterns across channels
The session is about building data confidence—helping IC teams feel equipped to interpret dashboards, experiment with new metrics, and connect their efforts to business outcomes in meaningful, measurable ways.
About the presenters
Miriam Connaughton
As Chief People & Experience Officer for Simpplr, Miriam gets to work on their belief that when work is good, life is better. Simpplr, a leader in modern intranet software, is fueled by a mission to transform the work experience for billions of people around the world. Miriam gets to apply her three decades of experience in HR consulting, to shape and deliver a great employee experience at Simpplr, through forward-thinking HR and the application of Simpplr’s AI-powered technology.
Miriam also helps innovate Simpplr’s solution for the HR user, leveraging her years of consulting experience supporting organizations to transform their HR service delivery, and adapt to the ever-changing world of work. Miriam has worked across a range of industries, from start-ups to Fortune 100 organizations.
Miriam was previously a partner in EY’s People Advisory practice, and a Senior Leader at Willis Towers Watson. Miriam has a MBA, with an emphasis on Organizational Behavior and HR Strategy, a MSc in Applied Geophysics, and a BSc in Physics and Geology.
Rachel Tolhurst
Rachel is an award-winning communicator with nearly 30 years' experience across financial and infrastructure services, aviation, healthcare, satcomms and agency.
She has spoken at many events about measurement for communicators, and delivered masterclasses in internal communications and embracing AI. She is passionate about the value of employee voice and data to measure impact and drive insight and improvement.
Rachel has been an International Association of Business Communicators UK&I Board member for two years and a mentor with Help for Heroes.