“It truly lives up to its name. It’s simple for end users and it’s simple for the people running it.” – Director of Strategic Communications
ABOUT
Get to know Zembl
This mid-Atlantic health system includes multiple hospitals, specialty practices, and community healthcare facilities serving tens of thousands of patients annually. The organization employs approximately 15,000 staff members across clinical, administrative, and operational roles.
CHALLENGE
Multiple acquisitions led to disparate communications channels and systems, resulting in outdated information and inconsistent employee experiences.
SOLUTION
Simpplr provided an easy-to-use, modern intranet that empowers non-technical leaders to manage their own content on desktop or mobile devices.
BENEFITS
The health system now has 97% engagement from team members, including 21,000 monthly searches — proving the intranet’s value as a primary player in the employee experience.
Why a Modern Intranet
Following years of expansion and hospital acquisitions, the Mid-Atlantic health system operated multiple disconnected intranets and communication channels. Each facility used its own outdated system, creating confusion for staff and bottlenecks for communications teams.
Departments could not easily update their pages, and all publishing requests had to pass through the organization’s digital marketing team. The result was outdated information, inconsistent user experience, and a lack of visibility into what employees were actually engaging with.
“Our old intranet was difficult to navigate and even harder to update the content on the backend, so every single change had to go through our web team. The result was disengaged teams and low-accountability and ownership for their content – something we were really excited to change with Simpplr,” says the Director of Strategic Communications.
With more than 15,000 clinical and non-clinical employees across hospitals, outpatient practices, and community organizations, leadership recognized the need for a unified, easy-to-use platform that could reach every team member whether at a desk or on the floor.
Why Simpplr
The Marketing team partnered with HR and IT to find a better solution. Together, the team selected Simpplr for its ease of use, clean and modern design, and ability to scale with the organization’s needs. The team wanted a platform that could empower non-technical content owners to manage their own sites while also reaching frontline employees through a mobile app. Simpplr’s intuitive interface, flexibility, and strong product roadmap made it the clear choice over more complex legacy options.
“It truly lives up to its name. It’s simple for end users and it’s simple for the people running it,” says the Director of Strategic Communications.
More than 150 site and content owners were trained to manage their own pages, creating a decentralized model of ownership that drastically reduced bottlenecks. Simpplr’s mobile app gave frontline staff instant access to news and updates, while a clear governance model established standards for content quality and update cadence. The rollout was executed in phases to ensure smooth adoption across hospitals and departments, with each group brought on board at a manageable pace.
Strong Results
In the months following go-live, the health system saw rapid adoption and sustained engagement across its workforce, including a remarkable 97% engagement rate.
Other key metrics include:
- 130 new content items published in the first six months
- 75% of content updated in the past six months
- 21,000 monthly searches
These results show that the intranet is now a living communications hub where departments create and manage their own content easily.
“Our content owners are engaged and proud of their sites. They update regularly and take pride in the work they do themselves. And, our team is excited to have extra bandwidth since they don’t have to go through us anymore,” says the Director of Strategic Communications.
By empowering content owners and making communication simple, the Mid-Atlantic health system eliminated publishing bottlenecks, improved the freshness and accuracy of information, and created a truly connected employee experience.
With advanced analytics, leaders now have visibility into search behavior and engagement patterns — insights that inform content planning and future enhancements.
