Chaos to clarity: 5 internal comms lessons from a major merger

Internal communications leaders from S&S Activewear discussing company merger insights

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Webinar details

When your company goes through a major acquisition, communication quickly becomes one of the biggest challenges to get right. After a major acquisition, S&S Activewear had to bring two organizations together while everything was still changing. Teams were growing, information was coming from all directions, and employees needed clarity on what it all meant for them.

Watch this on-demand webinar featuring S&S Activewear’s IC team, Paralee Johnson and Andrea Rowland, who shared key lessons from navigating this pivotal moment.  

You’ll hear key lessons on how to:

  • Keep employees aligned when priorities, teams, and information are constantly shifting
  • Bring structure to communication when everything feels fragmented 
  • Create a more consistent experience across different teams and channels. 
  • Build a foundation that can support ongoing change, not just a single moment.

Discover how their team built a stronger, more resilient communication foundation during a time of uncertainty.

About the presenters

Paralee Johnson

Paralee Johnson

Sr. Manager, Community and Content, Simpplr

Paralee is a seasoned communication leader focused on the human experience of employees. She uses strategy, creative solutions, and partnerships to make an impact.

Paralee has a deep passion for the employee experience and sees her sphere of influence as an opportunity to represent an audience-first mentality. Building relationships is the foundation for a thriving community and comms strategy. As a go-to person for brainstorming, Paralee always looks for creative ways to solve problems. She channels curiosity to understand the why and advocates for the human experience. She is a connector of people, thoughts, community, and processes.

Andrea Rowland

Sr. Communications and Content Strategist at S&S Activewear

Andrea Rowland is a senior communications and content strategist with 20+ years of experience helping complex, tech-driven organizations communicate with clarity and impact. She specializes in internal and employee communications, turning relevant topics into messaging that’s easy to understand, engaging, and actionable.

Andrea has led enterprise intranet launches, built scalable content engines producing hundreds of assets, and developed messaging frameworks that keep employees informed, aligned, and connected. With deep expertise in editorial leadership, content strategy, and organizational messaging, she’s known for creating communications that not only resonate with employees but also drive real business results.