From activity to impact: Proving the value of IC
Watch the webinar
Webinar details
In this on-demand session, Wyatt Semanek of Sunrun and Rachel Tolhurst of Simpplr discuss how IC teams can make progress anyway by clarifying priorities, strengthening partnerships with HR and IT, and setting better expectations with leadership about what comms can and cannot take on.
Watch the session to hear how Wyatt shifted his team away from reactive, request-driven work and toward a more intentional operating model.
You’ll walk away with practical ideas for proving the value of IC, focusing on the work that matters most, and building a stronger foundation for measurement over time.
About the presenters
Wyatt Semanek
Wyatt Semanek, Director, Corporate Communications at Sunrun, has a demonstrated history in Crisis Communications, Media Relations and Communications Strategy within the renewable energy and technology industries. He has a Bachelor of Communications focused in Public Relations from Utah Valley University.
Rachel Tolhurst
Rachel is an award-winning communicator with experience across financial and infrastructure services, aviation, healthcare, satcomms and agency. She joined Simpplr in March 2025 as an internal communications expert, developing thought leadership content and building Simpplr’s UK and EMEA presence through events, webinars and strategic partnerships with industry bodies.
She hosts breakfast roundtables and presents at conferences and summits, bringing together IC, HR and IT practitioners to explore topics such as AI adoption, employee listening and measurement.
Rachel is passionate about the value of employee voice and data-driven insight. She has been an IABC UK&I Board member and a mentor with Help for Heroes.