Survey shares recruitment and retention concerns during World Health Worker Week

Recruitment and retention - healthcare worker speaks to a child
Frontline employee recruitment and retention is a big worry these days, and world health worker week shines a spotlight on some of these concerns. 

Our recent survey offers industry insight to help understand and address top challenges. In it, we surveyed 1,500 HR executives of organizations with more than 20% of their workforce comprised of frontline employees, and it reveals alarming stats:

  • More than 30% of companies lack the adequate technology to engage frontline employees. 
  • 40% of companies surveyed say they communicate with frontline employees only once weekly.
  • 54% of companies recognize that failing to help frontline employees stay connected and engaged costs them productivity. 
  • And 38% of respondents recognized that a technology gap makes retaining and recruiting talent more challenging. 

These stats also impact other industries with frontline workers, as over one-third of companies lack the right technology to effectively communicate, engage, and retain these employees. Unfortunately, this workforce is substantial, and its deterioration will have impacts well beyond immediate employers. Healthcare worker shortages will mean hard times are ahead for many, particularly those who cannot afford private care.

Recruitment and retention - line of people wearing masks waits to receive service

Healthcare staffing shortages lead to poor patient outcomes that can include hospital-acquired infections, patient falls, and increased chances of death, according to the American Association of Colleges of Nursing. Provider shortages in certain areas mean that large swaths of the population don’t have enough doctors or nurses to provide them with emergency care, treat their chronic illnesses, or deliver their babies.”

Solutions start with employee experiences

Frontline employees comprise 80% of the global workforce, and many organizations lack the technology and communication channels to keep them engaged and connected to the rest of the organization. 

How are facilities addressing this gap? 

A mobile-first intranet offers these organizations the proper communication channels to elevate their employee experience, as they can seamlessly connect with employees wherever they work, sharing essential company communications. Information sharing is critical as many healthcare workers feel disconnected from coworkers and need leadership and team support to stay engaged in the workplace community.

Recruitment and retention - elderly man consults with his doctor about health data shown on smartphone screen

A mobile app makes connecting and engaging with healthcare workers possible through personalized experiences. Organizations can see real-time employee insights and keep healthcare workers connected and engaged with the rest of the organization. 

Best of all—this technology can potentially shift at least one part of their workplace experience. It’s a start and an important one!

Reach out for a demo to see it in action and amplify your recruitment and retention efforts today!

2023 employee experience survey report

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