5 steps to launching your first employee feedback survey with Simpplr

Simpplr’s integrated surveys solution redefines how organizations collect, analyze, and act on employee feedback. Surveys are embedded into the flow of work, creating a unified experience across the intranet. Delivered seamlessly through the platform employees already use, surveys make it easy to reach the right audiences and encourage higher participation. Built-in analytics surface clear, real-time insights along with actionable recommendations — empowering people managers and leaders to take meaningful next steps with confidence.

Building a more connected workplace starts with employee feedback. Whether you’re an internal communications professional measuring campaign impact or an HR leader gauging employee sentiment, Simpplr Surveys helps you gather feedback quickly and easily. This blog is your step-by-step guide to confidently launching your first survey and making every employee’s voice count.

Step 1: Assemble your survey dream team 

What I love most about Simpplr’s survey solution is that it is easy to set up and distribute. You don’t need a considerable task force, just the right people to guide, approve, and act on feedback. 

Simpplr Surveys is flexible, making it easy for internal comms, people teams, and organizational leaders to launch a survey, collect responses, and get insights — without needing advanced training or weeks of setup. 

Here’s a sample of who should be on your survey team: 

• Survey owners: HR and internal comms senior leaders identify business objectives that help shape the survey’s focus and direction, as well as set and approve survey cadences and audiences. They may also be responsible for turning insights into actions to drive improvement or change.
• Survey managers: HR and internal comms managers define survey length, audiences, and questions while also ensuring alignment between the survey and business objectives. They will build, send, and analyze survey results. 
• Intranet managers: Internal comms teams often serve as the primary intranet owner. Your intranet manager will develop the editorial calendar and survey promotion strategy. In addition to promoting the survey with internal teams, your IC team will also help communicate results to employees via channels like the intranet, town halls, Slack or Teams, and newsletters. 

With this small group, you’ll have the right support to create, launch, and amplify your survey, all using the Simpplr platform. You can go from idea to insight in a matter of hours, not days or weeks — while keeping things fast, focused, and rooted in feedback.

Step 2: Save time with ready-made questions  

Creating effective survey questions from scratch can be challenging and labor-intensive. The right wording makes all the difference between getting useful insights or confusing data that leads nowhere. That’s why we’ve done the heavy lifting for you. 

Simpplr’s pre-built question bank is packed with thoughtfully written, research-backed questions that align with real-world use cases.

The question bank covers themes such as:

• Communication and transparency 
• Employee engagement 
• Health, well-being, and psychological safety 
• Trust in leadership
• Career growth, manager relationship, and goals/expectations 

You can choose from 21 themes and more than 100 pre-built questions that can be easily added to your survey with a single click. If you desire, you can also add your own questions to the existing question bank, making it easy to reuse questions in future surveys. Let’s look at an example of how to use pre-built questions to get actionable feedback about health, well-being, and psychological safety.

Choose pre-built questions under the theme “Health & well-being”:

1. “My company cares about and supports my mental health and well-being.” 
2. “I am given the flexibility I need for my well-being and work-life harmony.”

Add in a few questions from the theme “Psychological safety”: 

1. “In our team it is easy to ask for help when needed.” 
2. “If a mistake is made on our team, we are encouraged to bring it up right away, without fear of being judged.” 

Since the questions listed above are on a five-point Likert scale, you will get rich, quantitative insights rooted in employee feedback on well-being and safety. 

If you’re using pre-built questions, be sure to review them and tweak the language to reflect your company’s voice and values. You want it to sound familiar and easy to understand based on the language your comms team and leaders use regularly.

Step 3: Reach the right audiences

Simpplr Surveys makes it easy to target the right audience since all your employees are already in your employee experience platform. Start smart by narrowing your focus to a specific team, region, or department. You don’t need to survey everyone to get meaningful insights. In fact, segmented surveys often lead to higher response rates and clearer action steps.

With Simpplr’s personalization and targeting, you can:

1. Distribute your survey to everyone in the company 
2. Distribute your survey to a specific audience (e.g., department or location) 
3. Distribute your survey to a specific site (e.g., Women of [Company Name] or Life at [Company Name])

Let’s take the example from Step 2. I can use Simpplr’s dynamic audience feature to easily target my survey to the proper audience by location. In this example, I want to send the “health, wellness, and psychological safety” survey to U.S.-based employees. You’ll see faster engagement and quicker wins by testing smaller audience sizes.

Step 4: Distribute employee surveys with ease  

Distributing your survey is as easy as publishing content on the Simpplr platform. We built Surveys to be an integrated solution within your employee experience platform, reducing friction when administering and completing a survey. Simpplr Surveys is multichannel, making it easy to reach employees wherever they work. 

You can promote surveys through:

1. Mobile in-app and push notifications
2. Email notifications  
3. Simpplr’s newsletter via a drag-and-drop survey block 
4. External communications apps, such as Slack or Teams
5. Homepages, dashboards, and content pages within Simpplr 
6. Shareable employee survey links

Leverage other existing communication channels to drive survey participation. Create a content page with the link and promote it on the homepage or an audience-specific site carousel. Consider making it a must-read to ensure it’s prioritized. Weave Slack and/or Teams into your promotional comms plan, too.

Did you know you can also embed the survey directly into a Simpplr newsletter? It’s one more way to get the responses you need to better understand your audience and drive change.

Content tip: When distributing the survey, clearly state how you plan to use the data. No one wants to take a survey for the sake of taking it. Let them know leadership will review the results and create an action plan to address any trending concerns or issues.

Having the ability to create, distribute, and amplify surveys from a unified employee experience platform streamlines the process for employees and saves time for administrators. For one, they are already familiar with your intranet, so getting notifications from the same system helps build confidence and trust. Secondly, as an administrator, you can manage everything — from creation to distribution — within a single digital environment. No extra tools, no wasted time.

Step 5: Review results and act fast 

The magic of Simpplr Surveys is speed to insight: how quickly you can go from feedback to follow-up. As soon as five responses start coming in, you’ll have real-time access to sentiment scores, participation rates, and open-ended responses — all in one place. No spreadsheets. No waiting on other teams. Just actionable data. 

Here’s what you can accomplish once you launch your survey: 

1. View a survey dashboard to see response rates and overall sentiment 
2. Break down results by department or location to uncover patterns 
3. Read open-ended comments on your employee surveys
4. Share reporting summaries with stakeholders 

Simply put, you will see which areas may need more attention all in one place. All participant responses are not just confidential but also anonymous. This empowers your people to speak authentically and share what matters most to them. 

Providing timely updates on survey results is critical. After your survey window closes, plan to publish content and planned actions within two weeks. Use this data as your benchmark, then start tracking progress and comparing survey results over time.

Case study: Fueling an award-winning internal comms strategy  

We’re proud to be both practitioners and product champions — using Simpplr internally to guide our strategy and shape employee experience from the inside out. 

When we noticed a decline in employee engagement some time ago, we knew we had to make changes as soon as possible. And since our quarterly town hall had relatively high attendance rates (~58%), we decided to focus our efforts on transforming our town hall strategy.  Enter Simpplr’s PPL Sync, our revamped all-company meeting strategy built around transparency, recognition, and customer stories. But we didn’t just launch it and hope for the best. We used Simpplr Surveys to track how it landed with our employees in real time. 

We measured sentiment after every session, tracked engagement with our newsletters, pulse surveys, and content, and used those insights to continually improve. 

Over six months, our employee surveys showed:

• Increased trust in leadership across the organization by 22%
• Increased survey participation by 111%  
• Increased click-through rates on our company newsletters by 114% 
• Stronger attendance and participation in PPL Sync week over week

PPL Sync earned us the 2025 PRNews Digital Award for Employee Engagement — proof that it’s not just the initiative itself but the strategic use of employee feedback that drives real impact. This wasn’t just a campaign but an ongoing feedback loop that led to real-time improvements. It showed that when you use Surveys to close the gap between insight and impact, amazing things can happen. 

Make employee feedback your competitive advantage

Whether you’re running a quick pulse check or launching a full employee engagement initiative, Simpplr Surveys empowers you to listen and act fast. By embedding employee feedback directly into your intranet, you’ll transform occasional check-ins into an ongoing conversation that drives measurable improvements in engagement, retention, and productivity.

If you’re exploring Simpplr and want to learn more about how Surveys can complement or consolidate your current tools, contact our Sales team to schedule a personalized walkthrough. If you’re a current customer, reach out to your Customer Success Manager or join our Customer Office Hours to get support, tips, and inspiration from other Simpplr users. Let’s turn employee feedback into action and make employee listening an everyday superpower. 

Ready to see Simpplr Surveys in action? Request a demo today.