Establishing a Grassroots Communication Strategy with People Managers with Laura Borland, Business Communications Director, TA Instruments and Clinical Division at Waters

Listen now

About the episode

podcast-episode-28-laura-borland

This episode features an interview with Laura Borland, TA and Clinical Communications Director at Waters. Unlike most communications professionals, Laura has a PhD in Analytical Chemistry and began her career as a science consultant and government project manager. She found her passion in supporting scientists and communicating their stories to drive business outcomes.

In this episode, Amanda and Laura discuss manager-led communications, strategies for reaching people globally, and helping leaders become better communicators.

01:43 Laura’s background
06:48 Segment: Getting Tactical
07:14 One strategy that gets overlooked when trying to reach people globally
08:51 Laura opens her manager-led communication playbook
23:16 Segment: Seat at The Table
26:56 How Laura coaches leaders to be better communicators
30:51 Segment: Asking for a Friend

Guest information

Laura Borland

Laura is a strategic communications and project management professional with deep experience helping senior leaders in science and technology companies shine. Her passion is transforming business strategies and results into compelling stories for employees, executives, and customers. Laura’s diverse background includes executive communications, employee engagement, change management, science communications, public affairs, traditional and social media, crisis communications, program and event management, and corporate responsibility.

Prior to focusing on communications, she was a science consultant and government project manager to clients across the defense, security, and medical sectors. From writing multi-million dollar government proposals to providing technical expertise in chemical, biological, and explosive defense, Laura used her communications skills to build trust, confidence, and business opportunities with her clients and colleagues, which eventually led to her leap into strategic communications.

get in touch

Ready to get started?