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All Episodes

Recognizing & Excelling in Ambiguity

Listen now on

Listen now on

About the Guest

cohesion_podcast_episode_1

Katie Miserany

Katie Miserany is the Vice President of Communications at Momentive, formerly known as SurveyMonkey. Previously Katie served as Senior Director for the Sheryl Sandberg & Dave Goldberg Family Foundation, the nonprofit organization behind LeanIn.Org and OptionB.Org. Prior to that, Katie led marketing and communication efforts at several successful startups, including RelateIQ which was acquired by Salesforce and Tiny Prints which was acquired by Shutterfly.

About the Episode

Katie shares the stories and lessons of how she got to where she is today, the do’s and don'ts of a successful company rebrand, and resources she’d recommend to anyone who wants to have a successful career in communications.

Time Stamps

  • 02:00

    How Katie got interested in internal communications

  • 04:15

    Story Time Segment

  • 05:08

    The SurveyMonkey to Momentive rebrand

  • 07:55

    Working with Sheryl Sandberg & the Dave Goldberg Family Foundation

  • 14:15

    Getting Tactical Segment

  • 17:15

    Preparing employees for a successful rebrand

  • 21:41

    How the rebrand name came to be Momentive

  • 28:25

    Top 3 rebrand must-do’s for internal comms professionals

  • 38:20

    Asking for a Friend Segment

  • 41:10

    Overcoming barriers as a women and how to overcome them

  • 44:00

    The biggest challenge internal communications professionals will face in the future

Links

“Being young and not knowing how things are supposed to go created in me this real comfort with ambiguity and the acknowledgement that there's a ton of opportunity in ambiguity. So if you can embrace that and lean into it and accept that there's no right way to do anything. Everybody's just trying to chart their own path together. And as long as you're aligned on the goals and you're organized and you're going to stay focused on the objectives that the company is trying to achieve, you can learn a lot and get a lot of responsibility really early in your career.”