Recognizing & excelling in ambiguity

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About the episode

Simpplr Podcast Ep with Katie Miserany

Katie shares the stories and lessons of how she got to where she is today, the do’s and don’ts of a successful company rebrand, and resources she’d recommend to anyone who wants to have a successful career in communications.

02:00 How Katie got interested in internal communications
04:15 Story Time Segment
05:08 The SurveyMonkey to Momentive rebrand
07:55 Working with Sheryl Sandberg & the Dave Goldberg Family Foundation
14:15 Getting Tactical Segment
17:15 Preparing employees for a successful rebrand
21:41 How the rebrand name came to be Momentive
28:25 Top 3 rebrand must-do’s for internal comms professionals
38:20 Asking for a Friend Segment
41:10 Overcoming barriers as a women and how to overcome them
44:00 The biggest challenge internal communications professionals will face in the future

Guest information

Katie Miserany

Katie Miserany is the Vice President of Communications at Momentive, formerly known as SurveyMonkey. Previously Katie served as Senior Director for the Sheryl Sandberg & Dave Goldberg Family Foundation, the nonprofit organization behind LeanIn.Org and OptionB.Org. Prior to that, Katie led marketing and communication efforts at several successful startups, including RelateIQ which was acquired by Salesforce and Tiny Prints which was acquired by Shutterfly.

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