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All Episodes

ROI in 3 Steps: How Comms Plans Drive Business Outcomes

Listen now on

Listen now on

About the Guest


Jason Anthoine

Jason Anthoine is the managing founder at Audacity, a consulting firm focused on employee engagement, internal communications, and culture change.

With more than 32 years’ experience, Jason’s career includes leading global communications for GE Energy Management, an $8 billion manufacturer of energy and electrical components with more than 20,000 employees, and Newell Brands, a $16 billion manufacturer of consumer packaged goods with more than 30,000 employees.

His client work includes employee engagement and change management assignments for CIBA Vision, The Coca-Cola Company, Crowne Plaza Hotels & Resorts, Johnson & Johnson, Mars Chocolate North America, and Time Warner Cable.

About the Episode

This episode features an interview with Jason Anthoine, Managing Founder (or Head Honcho as Jason puts it) at Audacity. With more than 32 years of experience, Jason’s career includes leading global communications at GE, Newell Brands, and Verint. On this episode, Jason shares his three step process for building a successful Internal Comms plan that’s proven with ROI. He also gets into why he started his own comms consulting company and how he handles Imposter Syndrome.

Time Stamps

  • 1:41

    How Jason got interested in comms

  • 4:19

    What Audacity does for people

  • 5:17

    Segment: Storytime

  • 5:27

    Story behind the name Audacity

  • 7:01

    How less is more in comms

  • 9:55

    How ‘Comedians in Cars Getting Coffee’ inspired a comms plan

  • 15:11

    Segment: Getting Tactical

  • 15:27

    Jason’s 3 step process for building a comms plan

  • 22:38

    What not to do when building a comms plan

  • 30:06

    Segment: Ripped from the Headlines

  • 33:37

    Segment: Asking for a Friend

  • 33:52

    Imposter Syndrome: what is it and how to handle it