Strategic Thinking is More Important Than Wordsmithing with Tina Hawkins, Senior Director of Internal Communications at the NBA

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About the episode

simpplr-podcast-episode-27

This episode features an interview with Tina Hawkins, Senior Director of Internal Communications at the NBA. Tina partners with business leaders to enhance employee performance through change management with a focus on workplace experience.

In this episode, Amanda and Tina discuss aligning values externally and internally, keeping communication casual, and how to hold space for employees and leaders to have critical conversations.

01:37 Tina’s background
03:08 Tina’s role as Senior Director of Internal Communications at the NBA
05:35 Segment: Getting Tactical
07:34 How Tina aligned the NBA while revamping the mission statement
11:21 Segment: Ripped From the Headlines
12:59 How the NBA helps leaders and employees have critical conversations
22:47 Things to avoid when holding tough conversations
28:01 Segment: Asking For a Friend
31:29 Tina’s advice for keeping communication casual

Guest information

Tina Hawkins

Tina is the Senior Director of Internal Communications at the National Basketball Association (NBA). She partners with business leaders and Human Resource professionals to accelerate employee performance through change management, communication and a focus on workplace experience, culture and engagement. Previously, Tina was the Principal of Workforce Communication and Change at Mercer, a business consulting company.

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