Amplify and Engage: Crafting and delivering internal communications that resonate


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Webinar Details

Let’s face it, employees don’t have to consume most internal communications to do their job. Would it benefit both employees and the company if everyone was plugged into the business and culture? Of course. Is it mandatory? Not necessarily. This realization means the ability to create captivating and engage-worthy content is a critical skill for today’s communicators competing for employee attention.

Snowflake’s Sr. Employee Communications Manager Aubriana Muna will share how to create multi-channel content that generates a fanbase (you read that right–fans) and stands out in a world of push notifications and congested inboxes. Learn to create unforgettable communications experiences to keep your content from getting left out in the cold, a.k.a. left on read (or worse, unread), in this webinar.

Aubriana will share top strategies to:

  • Find your 20/20 and create a vision – Don’t have one? You’ll need one. 
  • Lay it on them – How to generate executive sponsorship–whether they like it or not–to make your vision a reality (skip this step at your own peril)
  • Mix business and pleasure – Integrate engaging, culture-building content with more fun, but no less important business content to give your vision strategic impact

You’ll also hear how to leverage technology to deliver consistent and compelling messages across cultures and geographies that employees want (key word) to engage with and/or flock to from other channels.

About the Presenter


Aubriana Muna

Sr. Employee Communications Manager, Snowflake 

A transformative force, Aubriana Muna has been instrumental in propelling Snowflake culture from tech startup to mainstream success–while the employee base nearly tripled. Known for her pioneering creativity and knack for bringing people together, Aubriana is a visionary architect building the tools and capabilities to position Snowflake’s vibrant culture and engaged workforce for sustained success.


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