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recorded webinars

The ROI of Internal Communications

Employee Communications professionals everywhere struggle to show their impact. But the C-suite cares more about the results than they do the actual communications. Clear, effective ROI models have long evaded the Internal Comms function. However, with the right approach and an understanding of what matters to various stakeholders, showing ROI is easy.

Join internal communications thought leader Jason Anthoine, Managing Founder of Audacity, and Sam Keninger, Vice President of Marketing & Research for Simpplr, as they share simple, pragmatic and effective approaches to justifying the function’s ROI.

In this webinar, you will learn:

  • A sound ROI model for internal communications professionals to better evangelize the impact of their function
  • Various ways to make a business case for and justify the ROI of internal communications
  • Multiple case study examples where companies effectively showed how their communications initiatives impacted the broader business






Watch the Webinar

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About the presenter

Jason Anthoine
Jason Anthoine

Managing Founder, Audacity

My Dad worked on the production line at a school bus factory. He spent 35 years making school buses. And making a difference.

He actually cared about his job, his company and the people he worked with. He cared about the kids who’d be riding those buses. And he cared about his employees, not just their livelihoods but their lives. He did all that because he stood for something. For decency. For common sense. For making things better. And for doing the right thing.

That made quite an impression on me.

Because of him, for over 30 years I’ve worked in internal communication, culture change and employee engagement to help companies understand and unlock the tremendous business value of their workplace cultures.

That’s not just the right thing to do for employees. It’s the best thing to do for the business.

Over my career, I’ve helped more than 100 companies and over 200,000 employees reimagine their approach to internal comms and culture, guiding them to strengthen their workplace so they can be more successful in the marketplace.

My passion is taking corporate cultures to places they can’t go on their own. I uncover company challenges and opportunities and then develop bold, fresh ideas to address those challenges and take advantage of those opportunities. There’s nothing more satisfying than transforming a client’s culture from tired and bored to inspired and on board.

This work is more than just what I do. Thanks to my Dad, it’s who I am.