From in-office to remote overnight
Before the pandemic, employees consumed company news and updates in the office through team meetings, leadership presentations, posters advertised around the call centers, water cooler conversations, and television screens that displayed company updates. All changed when the pandemic disrupted the working norms. Employees were no longer centralized in an office, as many had switched to working from home—and as a result, were instantly cut off from the regular flow of information they got by working in a physical office.
The internal communications team, a recently-formed department, needed to respond quickly. In addition to the urgent need to reach the newly distributed workforce, they needed to ensure that they broke through silos that formed across the various segments of the workforce.