"Since adopting Employee Newsletter, we’ve seen 15% more visits to the intranet. Employee Newsletter helps us strike a balance between frequency and volume. We can better target, personalize, and use analytics to know what content people select and what’s working."
About
Get to know Agero
Agero’s mission is to reimagine the vehicle ownership experience through a combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, the company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and others. Managing one of the largest national networks of independent service providers, Agero responds to ~12 million service events annually. Agero is a member company of The Cross Country Group. To learn more, visit www.agero.com.
Challenge
From in-office to remote overnight
Before the pandemic, employees consumed company news and updates in the office through team meetings, leadership presentations, posters advertised around the call centers, water cooler conversations, and television screens that displayed company updates. All changed when the pandemic disrupted the working norms. Employees were no longer centralized in an office, as many had switched to working from home—and as a result, were instantly cut off from the regular flow of information they got by working in a physical office.
The internal communications team, a recently-formed department, needed to respond quickly. In addition to the urgent need to reach the newly distributed workforce, they needed to ensure that they broke through silos that formed across the various segments of the workforce.
RESULTS:
Repeatable, scalable, and on-brand communications
Established on-brand and consistent email cadence
15% increase in intranet adoption
Sent 157 newsletters with over 300,000 total views
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