How Cook Media Global redirected $144,000 of work hours with Simpplr

Cook Media Global replaced fragmented communication with a single Simpplr intranet. The platform gave more than 300 employees across five locations a shared home for company news and culture content. Within the first year, adoption reached 97.4%. The reduction in all-staff meeting time redirected $144,000 in work hours. Leadership now had one channel to reach every employee, regardless of brand.

Two acquisitions in 15 months left Cook Media Global with five locations, three separate email tenants, and no way for employees at sister companies to message each other or share files. Communication defaulted to all-staff email blasts and monthly 90-minute meetings. 

The rollout of their Simpplr intranet, Cook Connect, cut all-staff meetings to bimonthly and shortened them to 60 minutes. This saved 3,600 hours a year — the equivalent of $144,000 in redirected work hours. The comms team published about 10 story-based posts a week, moved culture programming onto the platform, and used gamified challenges to drive adoption. Simpplr’s AI assistant also now provides instant answers to employee questions, saving even more time.

Nonprofit media organizations often run lean, mission-driven teams where every hour matters and budgets don’t stretch to cover inefficiency. When employees lack a shared place to find information, leadership defaults to broadcast-only communication. Staff spend valuable time chasing down policies, documents, or colleagues instead of doing mission-critical work. A unified intranet cuts that overhead, reclaiming meeting hours and staff time while giving leaders a reliable channel to build culture and keep dispersed teams aligned.