Bridging the technology gap for growth and alignment
“Moffitt’s mission is to contribute to the prevention and cure of cancer,” said Katie Kyne, Moffitt Cancer Center’s director of communications. “We have a strong culture and mission to make a difference in people’s lives.”
However, aligning the workforce behind Moffit’s mission and vision became increasingly harder as the organization grew. Physicians, nurses, specialists, labs and others involved in patient care did not have a way to stay connected with organizational announcements and critical information, such as Moffit’s growth initiative to expand a life sciences campus. That led Moffitt to evaluate their communications strategy and proactively seek out a comprehensive modern intranet solution to support their growth.
“We needed to put in place a single source of truth for communications and engagement, so team members feel connected to what we do — regardless if you’re moving to a new state,” Katie explained. She recognized the need to reinvent the internal communications strategy, leveraging technology to effectively target and communicate with all team members to manage change. Katie focused on forming partnerships with human resources and information technology for collective buy-in, which she knew was one of the keys to digital transformation success.
With HR and IT support, she identified a single, unified platform to connect end-user devices and mobile to streamline communications and create unified digital employee experience for the Moffitt community. “Digital tools are important,” Katie said. “They can enable employees to hear from our immediate leaders and help them get the information they need. It takes the guesswork out of things people need to know.”