Case study

Quantcast gives employees a “central hub” with Simpplr

About Quantcast

Quantcast is on a mission to help brands grow in the AI era. Since 2006, they’ve built Q, the world’s largest AI-driven audience behavior platform for the open internet today. Q powers the Quantcast Intelligence Cloud, a suite of audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey.

The Challenge

Like many successful startups, Quantcast has grown tremendously since it was founded in 2006. Today the company serves over a hundred million web properties and processes over 20 petabytes of data every day. Quantcast quickly grew to hundreds of employees spread across more than 20 worldwide offices.

As the company became more distributed, various technologies including wikis, Google Drive, SharePoint, and Slack were adopted to help support their cross-functional collaboration. Employees were sourcing information from different locations, leading to inefficiencies within the business. Furthermore, different parts of the organization were speaking about the company in different ways, which resulted in inconsistent messaging to customers and prospects.

Working to eliminate the inefficiencies and support employees’ productivity, Quantcast sought a central resource that employees could turn to and find critical company information. They wanted a “central hub” where employees could discover information and find valuable resources. They also wanted a place for employees to engage with leadership, share ideas, and see updates or team highlights and wins.

The Result

Distributed ownership keeps intranet current
Integrates easily with existing technologies
Customer Success team helps keep employees engaged
Global Internal Communications Manager

"Simpplr has enabled Quantcast employees to work more efficiently, productively and collaboratively. The technology supports our efforts in driving awareness and engagement among our global teams and helps Internal Communications make informed decisions about which priorities to focus on."

Justine Houser, Global Internal Communications Manager

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