More than one-third of companies lack the right technology to effectively communicate, engage, and retain their frontline employees
REDWOOD CITY, Calif., March 30, 2023 – Simpplr, the leading AI-powered employee experience platform, announced the results of their extensive 2023 Frontline Worker Survey conducted with 1,500 HR executives of organizations in which more than 20% of their workforce comprises frontline employees.
The survey revealed that more than 30% of companies lack the technology to adequately engage frontline employees and that 54% of companies recognize that failing to help frontline employees stay connected and engaged is costing them productivity. They also find a technology gap is making it more difficult to retain (37% of respondents) and recruit (38%) talent.
“Frontline employees make up 80% of the global workforce, but many organizations lack the technology and communication channels to keep them engaged and connected to the rest of the organization,” said Paige Leidig, Simpplr’s Chief Marketing Officer. “Simpplr is keenly aware of this gap, and it’s the reason we created a mobile-first intranet that can provide companies with the right communication channels to elevate their employee experience and connect with employees in a seamless way wherever and however they work.”
Companies Lack the Right Technology to Adequately Engage Frontline Employees
Lack of Consistent Frontline Employee Communication
Frontline Employees Need Leadership and Team Support to Stay Engaged
Using a mobile app to connect and engage with frontline employees addresses these challenges. Simpplr’s mobile-first employee experience platform lets frontline worker organizations deliver rich communications, create personalized experiences, see real-time employee insights, and ultimately, keep frontline employees connected and engaged with the rest of the organization.
Simpplr is the leading AI-powered employee experience platform. Organizations use Simpplr’s forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.
Trusted by more than 700+ leading brands, including Zoom, Snowflake, Moderna, Eurostar, and AAA, Simpplr’s customers are achieving measurable productivity gains, increased employee engagement, and accelerated business performance.
Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com
Senior Communications Manager