Liberating the inbox: The art and science of engaging employee newsletters


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Webinar Details

When your goal is to rank in the top 10 on the FORTUNE 100 Best Places to Work For®  list, every employee interaction counts. At Credit Acceptance, that meant reducing the volume of emails and delivering high-impact messages in a way that works for all of the company’s 2,200+ employees.

In this engaging webinar, you’ll learn how Credit Acceptance deployed a newsletter strategy to drive huge improvements in employee engagement and keep its team informed about key activities in the company.

Register today to learn:

  • How to design a newsletter that works for different audiences within your organization
  • Tips for creating engaging content, imagery, and fun activities within your newsletter
  • Ways to connect newsletters to your intranet to foster community beyond the inbox

About the Presenters


Krystal Barrad

Web Content Specialist, Credit Acceptance

Krystal Barrad has worked in the financial services industry for 23 years, with a focus on marketing and internal communications for the past decade. She is currently managing the intranet and weekly newsletter as a Web Content Specialist for Credit Acceptance. In her spare time she enjoys travel, attending rock concerts and reading. She lives near Fort Worth, Texas with her husband, 10 year old daughter and pitt bull.


Davin Wilfrid

Director of Customer Advocacy, Simpplr

Davin Wilfrid is a customer experience and communications professional with more than 10 years experience in storytelling and customer programs. He is a baseball fanatic, guitar nerd, and father of two who has seen firsthand how a great employee experience drives cohesion and growth.


Jarel Billups

Solutions Consultant, Simpplr

Jarel, a native of Atlanta, is a highly experienced solutions consultant with a track record of helping businesses achieve their goals through innovative and effective strategies. With a deep understanding of the challenges faced by HR and Internal Comms teams today, Jarel has developed a unique skill set that combines business acumen, technical expertise, and exceptional interpersonal skills. He uses these skills to help organizations improve the employee experience.


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