Simpplr Author

Abhishek Srivastava

Abhishek Srivastava is a Senior Product Marketing Manager at Simpplr, where he works on positioning, product launches, and how new capabilities get explained to the people who use them. With close to a decade in tech marketing, he has owned go-to-market strategy for B2B SaaS products and led marketing functions across different growth stages, from a Series A startup to a unicorn. He follows professional wrestling closely enough to have co-founded a merchandise and blog about it. Connect with Abhishek on LinkedIn.