Why is Internal Communication Important?

By Hani Khan

What is Internal Communication?

Here is a broad definition of internal communication:

Internal communication is the way information is transmitted between members of an organization and across all levels of departmental lines.

Internal communication bridges communication between departments and cross functionally across the organization. The role is usually housed under HR or PR departments but is facilitated by all departments.  IC is of utmost value to any organization  and is responsible for connecting employees with the right information and keeping your organization transparent and employees engaged! 

Good internal communication benefits organizations by aligning, connecting and engaging all members of the organization towards a collective, common goal. It empowers employees to make decisions that are in line with the purpose and success of a company. 

Internal communication keeps employees informed

Internal communication is important to an organization to ensure transparency and cohesiveness across multiple departments. Lack of communication can be a major source of friction and misalignment on goals for the organization. 

Internal communication is the glue that holds employees together from the top-down. Employees end up feeling lost and disconnected from their companies when there is an absence of purpose and communication. Keep employees up to date on company news, policy changes, upcoming events and company goals to create an environment of transparency. 

Internal communication keeps employees engaged

Internal communication should create and allow for two-way communication between employees and leadership. This is where intranets become helpful to engage employees on an internal platform and share company updates. 

Emails are proven to be ineffective for internal communication. Employees have cluttered inboxes that are filled with junk mail. In order to cut through the noise, you need technology that is purpose-built for important information – like a modern intranet. A modern intranet should be able to reach employees both using desktop and mobile.  

Internal communication builds company culture

Internal communication bridges the gap between leadership and employees to help the workplace community succeed and thrive. By showcasing and sharing company values and pictures, it gives employees insights to what’s happening within the organization. 

When employees feel satisfied with their work and where they work, it will affect their motivation, cooperation and work effectiveness leading to a good company culture. 

Internal communication keeps employees calm in times of crisis

These days, good internal communication is more important than ever before. Companies are able to put out a united message and prevent employees from panicking while figuring out proper solutions.

Being transparent about situations like mergers, acquisitions or even societal news reassures employees of what it means for the organization and gives them transparency into company values. Addressing employee concerns and questions will squash any fears and help employees have their voices heard. 

How to Achieve Successful Internal Communication

Remember, the purpose of the internal communication department is to connect, align, and engage the entire workforce. If the internal communication strategy isn’t doing that, then it’s time to reevaluate your plan. Get takeaways from Simpplr Research that can help you improve your own internal communications and drive employee engagement

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