14 game-changing benefits of employee communication apps

By Mike Baglietto
Employee Communication App Benefits - woman wearing a denim jacket and using her smartphone
As digital transformation revolutionizes the business world, employee communication apps have become a game-changing tool for organizations. These apps have become increasingly popular across industries by facilitating seamless internal communication and enhancing the employee experience.

From boosting productivity to fostering a more robust company culture, employee communication apps offer many advantages that can transform an organization from the inside out.

Whether you’re seeking to streamline your communication processes, better engage your employees, or stay ahead of the curve in today’s fast-paced digital landscape, employee communication apps are essential for any organization looking to succeed.

Some popular employee communication apps include Slack, Microsoft Teams, Zoom, Google Meet, Asana, Trello, Chanty, Flock, Discord, Twist, Skype, and customized build or buy intranets.

What are employee communication apps?

Employee communication apps are mobile applications that allow employees to communicate and collaborate. These apps are designed to streamline internal communication and make it more efficient. They provide a central location for employees to access information, share files, and communicate with colleagues.

The adoption of employee communication apps has significantly increased in recent years. And it’s easy to see why – these apps offer a range of benefits that can positively impact an organization’s bottom line.

These apps help companies stay ahead and help improve the communication game while equally bridging the communication gap among employees to improve business output.

The benefits of employee communication apps

Effective communication between employees and employers is essential for the growth of any organization. By leveraging technology apps to facilitate communication, businesses can streamline their workflows and gain a competitive advantage in the marketplace.

Adopting communication apps for internal communications can offer a wide range of benefits,14 reasons why your organization should consider adopting communication apps to transform your internal communications strategy follow!

Employee communication - woman wearing glasses using smartphone and sitting in front of laptop computer

1. Establish company culture: A strong culture is essential for employee engagement and retention. Employee communication apps can help establish a strong company culture by providing employees a platform to communicate and collaborate. These apps can also share company news, updates, and values.

Deloitte has established that 94% of executives and 88% of employees believe that a distinct workplace culture is essential to business success. Leveraging employee communication apps promotes transparency and team spirit, improving employee engagement and retention. These apps share company news, updates, and values, connecting employees with the company’s vision and goals and boosting motivation.

2. Drive employee engagement: Employee engagement is critical to the success of any organization. Employee communication apps can help drive employee engagement by providing employees with the tools to communicate effectively.

Organizations can empower employees to work more efficiently and effectively by providing employees with these tools. This can increase employee engagement by creating a more connected and collaborative work environment. As detailed by Gallup, organizations with high employee engagement see a 17% increase in productivity and a 21% rise in profitability compared to those with low concentration.

3. Act as a single source of truth: A centralized platform for communication with shared information eliminates confusion and keeps everyone aligned. Employee communication apps provide full access to the intranet for all employees, including field sales representatives, to enhance collaboration and productivity

An inclusive company culture fosters engagement, productivity, and customer experiences. Employee communication apps create transparency and inclusivity by promoting shared tools and information. On-the-go access to the intranet keeps employees connected and productive from anywhere, improving flexibility and work-life balance.

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4. Improved customer experience: Employee communication apps can also enhance customer experience by allowing employees to quickly and effectively respond to customer inquiries and concerns. Employees can provide faster and more personalized support through real-time communication, increasing customer satisfaction and loyalty.

It also gives employees access to essential customer data and feedback, allowing them to understand customer needs and preferences better. Organizations can utilize this data to customize their offerings, catering to their customer’s requirements more effectively. This, in turn, results in an enhanced customer experience, ultimately contributing to a positive perception of the brand.

5. Appeal to the modern workforce: The current workforce expects instant communication and collaboration. Employee communication apps appeal to this modern workforce by providing real-time communication and collaboration tools. A good employee relationship can also be built when these apps are effectively used for communication.

Beyond catering to the communication and collaboration needs of the modern workforce, these apps are essential to any organization looking to attract and retain top talent. According to Gallup, 70% of employees believe that having the latest technology to perform their job would speed up understanding and bring about more job effectiveness.

6. Organizations can measure communication analytics: Employee communication apps can help organizations identify communication gaps, measure engagement levels, and make data-driven decisions to improve employee engagement and retention.

The benefits of employee communication cannot be overstated when it comes to the impact on a company’s growth. According to Salesforce‘s research, 86% of executives and employees attribute workplace failures to a deficiency in collaboration or ineffective communication. Therefore, it is essential to foster a culture of effective communication to ensure the success of an organization. Consequently, it is vital to keep and analyze data to improve communication among workers continually.

7. Reduce the need for internal email communication: Internal email communication can be time-consuming and overwhelming. Employee communication apps can help reduce the need for internal email communication by providing a central location for all internal communications.

Harvard Business Review reported that about 28% of employees spend their workweek reading and answering emails. A communication app would help reduce email overload and streamline internal communication, freeing employees’ time to focus on more productive tasks. Another benefit is that it reduces the likelihood of crucial data being lost amidst an inundation of emails since all conversations are stored in a single centralized repository.

8. Provide real-time communication on the go: With the rise of remote work and deskless workers, real-time communication is essential. Employee communication apps provide this real-time communication, allowing employees to communicate and collaborate from anywhere.

With these apps, employees can access company news, updates, and essential information in real time without missing critical information. They can also ask questions or get clarification on unclear information from employers and managers, enabling them to stay informed and productive regardless of location.

Deskless employee communication - man with glasses speaking on smartphone and carrying laptop computer9. Enable collaboration for deskless workers and remote teams: Deskless and remote units often feel disconnected from their colleagues. Employee communication apps enable collaboration for these employees, helping them to feel more connected and engaged.

Adoption of these tools helps reduce complexity and keep everyone in the loop. It also enables easy access to internal docs, HR communication, and company-wide connections, even for frontline staff without consistent desktop access.

According to Gallup, this connectivity helps combat isolation among employees and fosters a more engaged workforce, especially for remote workers who work 60-80% of the time from home.

10. Easy to use: Employee communication apps are designed to be user-friendly and intuitive. This makes it easy for employees to adopt and use these apps daily. Employee communication apps are designed to be accessible to all employees, regardless of their technological background or skill level.

These apps typically have a simple, user-friendly interface that makes it easy for anyone to learn and navigate quickly. Offering training and support resources to help employees get up to speed and maximize the app’s features is also relatively cost-effective.

11. Deliver a high ROI (return on investment): Employee communication apps can deliver a high ROI by improving productivity, collaboration, and engagement. Improving employee communication has been linked to a 50% decrease in employee turnover, indicating that these apps can also positively impact employee retention and ultimately deliver a high ROI.

Based on McKinsey’s research, corporations adopting digital transformation and integrating employee communication applications witness a 20-30% surge in productivity. This indicates that digital tools can augment organizational output, providing a competitive edge. Effective use of these apps helps bridge communication lags and helps employees understand their roles better.

12. Promotes employee advocacy: Employee communication apps provide a platform for employees to share company news and updates with their social media networks, which can help to increase brand awareness and promote employee advocacy

This can lead to increased employee engagement and loyalty and improved public perception of the company. By enabling employees to become brand ambassadors, these apps can also help to attract new talent and improve the organization’s overall reputation.

13. Foster employee experience management: Employee communication apps can foster employee experience management by facilitating more effective and efficient communication and collaboration between employees and teams.

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By streamlining communication and providing a centralized platform for sharing information and updates, these apps can reduce confusion and frustration and enhance the overall employee experience. Moreover, improved employee experience has been linked to higher employee engagement and productivity levels, which can further benefit the company’s bottom line.

14. Promotes digital transformation: Employee communication apps are vital to digital transformation efforts as they facilitate the shift to a more digital and connected workplace. These applications enhance organizational agility and responsiveness to market shifts by leveraging technology to streamline internal communication and enable real-time employee collaboration.

They also encourage employees to embrace new technologies to drive innovation and improve overall business performance. In essence, employee communication apps are critical enablers of digital transformation and can help organizations to stay ahead of the complexity in today’s fast-paced digital landscape.

Simpplr – A robust employee experience platform

Investing in an employee communication app is wise for any organization looking to improve its communication processes and enhance its employee experience. Organizations can boost productivity, reduce turnover, and create a more positive and engaged workforce by providing employees with the tools they need to communicate and collaborate effectively.

With Simpplr’s mobile capabilities and intranet, employees can stay connected and engaged from anywhere. Our prescriptive analytics tool provides valuable insights into employee engagement and communication, helping your organization make informed decisions to drive business success. It’s a powerful yet intuitive platform to elevate your employee experience and streamline internal communication and collaboration.

Watch a demo to learn how to get modern intranet solution for seamless and effective employee communication!

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