How a mobile-first strategy connects 1300 employees


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Webinar Details

The mission always comes first.

This is the motto for Arcfield, a leading provider of full lifecycle, mission-focused systems engineering and integration capabilities to the U.S. government and more.

What if your mission is connecting, engaging and aligning 1,300 primarily technical employees, across 16 worldwide offices?

Join Katerina Figurski, Arcfield’s Senior Director, Marketing Communications and Simpplr’s internal communications expert Amanda Berry as they discuss:

  • Challenges that led to the adoption of a mobile intranet
  • Creative methods that drove app downloads and adoption
  • How easy it is to brand and use the mobile app
  • What employees love about the mobile app

About the Presenters


Amanda Berry

Corporate Communications Manager, Simpplr

Amanda Berry is the Corporate Communications Manager at Simpplr. She is an internal communications leader with a passion for winning employees’ hearts and minds through creative storytelling.

Amanda is the host of the Cohesion Podcast, which is the premier podcast for internal communications, HR, and IT professionals who are looking for insights on employee experience and engagement. This is a dream come true for her because she gets to learn from leaders across various industries about how they are solving for some of the most common (and uncommon) internal communications and employee experience challenges.

Prior to joining Simpplr, she spent the majority of her career building internal communication functions in higher education, at tech companies, and in the financial services industry. She holds an M.A. in Communications from Indiana University and a B.A. in Communication Studies from Eastern Illinois University.

She lives in Milwaukee, Wisconsin with her husband and two dogs.


Katerina Figurski

Senior Director, Marketing Communications, Arcfield

Katerina Figurski is corporate communications leader with 15+ years of experience managing a diverse range of internal and external integrated marketing and communications programs for B2B and B2G companies. She is results-oriented with a knack for problem solving and strong attention to detail and has a proven ability to get things done while thriving in a fast-paced and deadline-driven environment.

As the head of marketing and communications for a government services start-up, she draws on years of industry experience, strong relationship-building skills and an innate ability to do a little with a lot to propel the organization and brand forward. A Detroit native who spent the first decade of the 2000s in Northern Virginia, Katerina now works remotely from her home in southeast Michigan with her husband, two kids and goldendoodle.


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