Simpplr’s momentum in the UK public sector continues to accelerate

UK public sector organisations such as healthcare operate under intense scrutiny, managing complex regulatory requirements while serving citizens who expect seamless, efficient services. They need technology partners who understand that reliable communication is one part of the equation. Their technology solutions have to support public trust, operational excellence, and the ability to deliver critical services when communities need them most.

 Simpplr’s growth in the UK reflects our deepening understanding of the unique challenges facing government organisations in an increasingly digital world.

Our continued expansion in this market, including our submission and approval for the G-Cloud 14 framework, is a result of our dedication to serving the UK public sector, including ensuring we can facilitate procurement through required frameworks.

From first steps to established presence in public sector

Our journey in the UK public sector began with a single NHS partnership that proved transformative for both Simpplr and our understanding of the demanding market. In September 2023, we welcomed our first NHS Trust, University Hospitals of Leicester, which supports more than 20,000 employees. This milestone marked our entry into UK public healthcare, where operational excellence and seamless communication are absolute necessities.

What started as one relationship has grown into a robust portfolio spanning diverse public sector organisations. The National Institute for Health and Care Research (NIHR) was followed by Crown Estate Scotland. Each brought unique requirements that helped us refine our approach to serving government organisations across the UK. 

These partnerships have taught us invaluable lessons about the complexities of public sector operations, from managing sensitive data to supporting teams that work across multiple locations.

Building expertise through meaningful partnerships

Our public sector customer base has expanded significantly in the past two years, contributing meaningfully to our European growth of more than 100 customers across 12 countries.

This expansion signals more than just growth — it reflects our deepening expertise in a sector that demands the highest standards of performance and reliability.

Behind this growth is our investment in local expertise and public sector understanding. We’ve built a team of 16 professionals in the UK who understand the unique challenges facing government organisations, from procurement processes to compliance requirements. 

This local presence has ensured our customers have access to specialists who can provide contextualised support and guidance tailored to their specific operational needs.

Why UK public sector organisations are choosing Simpplr

When public sector organisations evaluate technology solutions, they face a fundamentally different decision-making process than their private sector counterparts. The stakes are higher, the scrutiny more intense, and the requirements more stringent. Yet increasingly, these organisations are choosing Simpplr over established competitors.

AI as a strategic imperative

The shift begins with how UK public sector leaders view artificial intelligence. Recent Simpplr research reveals that 74% of UK respondents rate AI-powered personalisation as the most important capability in their employee communication technology — nearly double the 38% figure reported in the United States. Leaders across UK public sector organisations are directing their teams to deploy AI solutions. They recognise that organisations without these capabilities risk falling behind in their mission and public duty.

Simpplr’s AI-first approach resonates powerfully in this environment. Our platform integrates AI to provide personalised content recommendations, intelligent workflows, and automated insights that help public sector employees work more efficiently and serve citizens more effectively. 

Winning on product strength

Simpplr scores higher than alternatives when organisations conduct comprehensive reviews of communication platforms. These aren’t relationship-driven sales — they’re objective assessments where our platform’s capabilities, user experience, and technical performance set us apart.

The evidence suggests that when public sector organisations evaluate solutions based purely on merit, Simpplr emerges as the preferred choice.

Enterprise search as a competitive differentiator

This competitive advantage stems largely from our innovation leadership, particularly in areas that matter most to public sector operations. Public sector organisations manage vast repositories of information spanning policies, procedures, guidance documents, and operational data. 

Finding the right information quickly can mean the difference between effective mission delivery and operational delays that impact the communities they serve. Simpplr’s approach to this challenge has positioned us as the innovation leader in the employee experience space.

When the UK government’s G-Cloud 14 framework launched, Simpplr became the only employee experience platform provider offering built-in enterprise search capabilities directly through the framework. While competitors scramble to develop similar functionality, our customers already benefit from AI-driven cognitive search that consolidates multiple repositories into a single, intelligent source. 

Our cognitive search capabilities represent a fundamental shift in how government employees access information:

• Semantic understanding: Interprets the intent behind queries rather than matching keywords, so searching for “patient safety protocols” returns relevant policies regardless of exact terminology
• Enterprisewide integration: Enables search across Google Drive, SharePoint, ServiceNow, and other connected systems without switching between platforms
• Intelligent permissions: Respects existing access controls from every source, ensuring compliance while eliminating information silos
• Synthesised insights: Consolidates information from multiple sources into actionable guidance, rather than presenting lists of documents
• Security-first architecture: Protects government data under strict governance standards while enabling instant access to critical information

This capability dramatically improves how public sector employees access information. Rather than navigating multiple systems or waiting for colleagues to locate documents, staff can find what they need instantly across all organisational resources. For organisations serving citizens who expect immediate, accurate responses, this efficiency translates directly into improved service quality.

Recognition from industry analysts

Forrester recently included Simpplr as the only employee experience platform in their Cognitive Search Platforms Landscape Q2 2025, positioning us alongside technology giants like Google and AWS. This recognition validates our approach and demonstrates that our search capabilities meet enterprise-grade standards demanded by large, complex organisations.

The combination of practical functionality and analyst validation creates a compelling proposition for public sector procurement teams who must balance innovation with proven reliability.

Success stories across borders

While product capabilities and industry recognition matter, the true measure of any technology platform lies in the outcomes it delivers for the organisations that depend on it. Across the UK, our public sector customers are using Simpplr to transform how they communicate, collaborate, and serve their communities.

Delivering results where it matters most

Our NHS trust partnership has demonstrated how effective employee communication translates directly into better patient care. By streamlining access to critical information and improving team coordination, healthcare professionals can focus on what matters most — delivering exceptional care to patients who depend on them.

NIHR’s journey illustrates what happens when public sector organisations stop accepting the status quo. Before Simpplr, this government-funded healthcare research organisation was trapped in a familiar cycle: teams scattered across different host organisations, duplicated work happening in silos, and colleagues who didn’t know others despite working toward the same mission. The COVID pandemic made these disconnections impossible to ignore, especially when collaboration became essential for advancing critical healthcare research.

Since launching Simpplr in April 2025, the transformation has been swift and measurable. More than 75% of their 2,200+ staff logged in within the first month, and the platform immediately enabled new possibilities. 

NIHR created their first-ever organisational scavenger hunt, started experimenting with video content using Simpplr’s built-in captioning features, and began building the unified culture their One NIHR program envisioned. The platform went beyond solving their communication problem to allowing them to try things they’d never attempted before.

What customers tell us

Public sector organisations consistently highlight several factors that influenced their decisions to choose Simpplr. They appreciate our platform’s intuitive design, which reduces the training burden on busy staff while delivering immediate productivity gains. The robust security features give IT teams confidence that sensitive information remains protected, while the comprehensive analytics help leadership understand engagement patterns and optimise communication strategies.

Perhaps most importantly, customers value our commitment to their success beyond the initial implementation. Our local UK team provides ongoing support that understands the unique challenges facing public sector organisations, from budget constraints to regulatory requirements.

What’s next for Simpplr in the UK public sector

Our momentum in the UK public sector reflects more than successful customer acquisition. It demonstrates our commitment to supporting organisations that serve millions of citizens across diverse communities and complex operational environments. As we look ahead, this foundation positions us to make an even greater impact on how public sector organisations operate and deliver services.

Continued platform innovation

The public sector’s embrace of AI as a strategic priority aligns perfectly with our development roadmap. We are investing heavily in capabilities that help government organisations harness artificial intelligence to improve citizen services while maintaining the security and compliance standards they require. Our cognitive search capabilities represent just the beginning of what’s possible when AI is thoughtfully integrated into employee experience platforms.

Supporting organisational transformation

UK public sector organisations face unprecedented pressure to modernise services while managing constrained budgets and evolving citizen expectations. Simpplr’s role extends beyond providing technology to becoming a strategic partner in digital transformation initiatives that deliver measurable value.

Our local UK team continues to grow, bringing deeper expertise in public sector challenges and regulatory requirements. This investment ensures our customers have access to specialists who understand their unique operational context and can guide them through complex implementation and optimisation decisions.

The success we’ve achieved across EMEA demonstrates that organisations seeking reliable, innovative employee experience solutions increasingly trust Simpplr to deliver results. For public sector organisations ready to transform how they communicate, collaborate, and serve their communities, we are positioned to support that journey with proven technology and dedicated expertise.

Discover how Simpplr can support your public sector organisation. Request a demo today.