This is part five of our “Why intranets fail” series. Read parts one, two, three and four.
Too many company intranets are outdated, sluggish and disconnected from the needs of employees. It’s a common issue that leads to disengaged teams and lost productivity. Intranets with robust AI functionality can help solve these challenges. Without the right AI tools, your intranet might be stuck in the past, unable to deliver the experience today’s employees expect and deserve.
Simpplr’s latest research report, The State of the Intranet and Future of Employee Technology, revealed that one of the most pressing reasons for intranet failure is inadequate AI functionality. Without robust AI features, your intranet may be costing your company time and productivity.
A quarter of survey respondents said AI tools aren’t widely available in their workplace, but they agreed on the potential of AI for their intranet programs.
Here’s how advanced AI functionality in intranet systems can help you improve engagement and the employee digital experience (EX).
The technology gap in traditional intranets
Most traditional intranets can’t keep up with the way we work today. Employees spend too much time digging through irrelevant content or fighting with clunky search tools to find what they need. This gap in functionality leads to wasted time and frustration.
Robust AI functionality can eliminate many of the issues that plague your intranet and cost your company in lost time and productivity.
AI closes this gap by turning your intranet into a platform that actually works for your team. It streamlines workflows and gives employees quick access to the tools and information they need. Instead of a one-size-fits-all system, an AI-powered intranet solution is smarter, easier to use, and able to adapt to the needs of employees no matter how or where they work.
Personalize at scale to drive employee engagement
One of the most valuable benefits of an AI-powered intranet is personalization. A sophisticated intranet with advanced AI capabilities can deliver personalized content to each user based on an employee’s role, location, benefit elections, life events and more.
AI can eliminate the noise and clutter that often overwhelms users and ensures they only see what they need to. An employee in San Diego, for example, doesn’t need an announcement about office closures in Boston. Similarly, the U.K. office doesn’t need to hear about the U.S. office’s open enrollment deadlines.
An intranet with AI built for EX can personalize experiences at scale.
The best AI-driven intranets pay attention to how employees interact with the platform. By analyzing their behavior and preferences, AI makes sure the right information reaches each person in their preferred channel, creating an experience that feels as natural as the apps they use every day.
AI can be purpose-built to:
- Personalize user content on each employee’s homepage
- Deliver information to custom audiences based on their preferences
- Sequence content and tasks for new hires during onboarding
This level of personalization directly impacts EX by making the intranet feel intuitive and tailored to the individual. Employees no longer have to scroll through endless announcements or sift through outdated content to find what they need. With AI, the intranet does the heavy lifting — anticipating the user’s needs and delivering information directly to them.
Learn more: Seize the future: Revolutionize the employee experience with an AI-powered EX platform
Smarter content management with AI
Managing content on an intranet can feel like a full-time job for administrators. They spend countless hours editing, distributing and moderating updates, announcements, newsletters and other content needs.
This is where generative AI excels. It can automate many of these tasks, speeding up productivity while ensuring accuracy to free up your team to focus on more strategic work.
Practical ways AI can help with content:
- Writing and editing: AI can help draft and edit content, such as suggesting edits for grammar, format, tone and clarity, making the process more efficient.
- Automated delivery: AI ensures announcements and updates are broadcast based on predefined workflows so information reaches the right audience at the right time.
- Content moderation: AI can flag or remove outdated or irrelevant content, keeping your intranet clean and up-to-date.
According to our research, outdated intranet content is a top reason that intranets fail. AI helps solve this problem.
By reducing manual effort, AI improves productivity while also ensuring that employees get the most accurate and timely information.
Gauge employee sentiment in real time
Imagine your team is less engaged and productivity is slipping — but you don’t know why. Employees may be feeling disconnected, but without real-time insights, it’s hard to take immediate action to course correct.
Employee sentiment reflects how workers feel about their jobs, encompassing their attitudes, beliefs and moods. AI functionality can play a crucial role in gathering and analyzing this data through surveys and engagement across the platform. This capability offers companies valuable insights into areas that need improvement.
AI-driven sentiment analysis can:
- Evaluate employee discussions for emotion, intent and tone
- Provide real-time insights into engagement and satisfaction levels
- Uncover underlying concerns that may affect productivity and well-being
After analyzing the data from these measurements, you’ll better understand how your employees feel about their work life and what they’re expressing in their feedback.
Learn more: How to read between the lines and measure employee sentiment
The future of work is powered by AI
Without robust AI tools, your intranet risks becoming a digital dump site that employees avoid. The lack of personalization, outdated content and inefficient workflows create disengagement and sap productivity.
Advanced AI functionality learns from how your employees use the intranet, adapts to their needs, and automates the repetitive tasks that take up valuable time. For intranet program leaders — including partners in IT, Internal Communication and HR — AI reduces the burden of manual content management, improves content quality, and provides data-driven insights that can guide decisions.
Deploy intranet solutions designed with ethical AI. Responsible AI systems are built to be fair, transparent and beneficial to every employee.
By investing in an intranet with advanced AI functionality, you can turn your intranet into a dynamic hub that makes employees’ work lives easier. The Simpplr employee experience platform is designed with advanced AI capabilities at its core to help organizations build powerful digital work hubs for higher productivity, engagement and satisfaction.
Request a demo today to learn more.
