How AAA Northern California, Nevada & Utah humanizes executives to propel engagement
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Webinar details
At AAA Northern California, Nevada & Utah, empowering more than 5,000 team members to excel is serious business.
To connect those employees to their decision makers, the Internal Communication team created a content series called “Behind the Blocks” that mixed informal executive interviews with Jenga matches. Learn how the team nurtured the idea, how they used Simpplr to create and deploy their content, and how the series spurred even more innovation to come.
About the presenter
Sergio Avila
Internal Communications Manager, AAA Northern California, Nevada, & Utah
Born and raised in Southern California, now residing in Las Vegas, Sergio Avila has been a storyteller for nearly two decades. His career began in journalism where he was a news reporter for over 10 years. He’s an Emmy, Associated Press and Edward R Murrow award winner for his various news coverage. He left his journalism career to pursue a different type of storytelling in public relations.
Eventually that career shift opened up an opportunity as Manager of Internal Communications for AAA Northern California, Nevada and Utah. When he’s not creating the best words to use in communications with his team, he’s out exploring Las Vegas’ latest attractions or taking a trip to experience great restaurants and tasty cocktails wherever he can find them.