Internal communications manager job description and key role (2025)

In fact, as companies evolve, the relationship between internal communications and HR becomes even more critical. For example, aligning communications efforts with leadership roles like the Chief People Officer can lead to better employee experiences and stronger cultural cohesion. Understanding the Role of a Chief People Officer helps provide important context around how internal communications supports broader people and culture strategies.

Let’s look at what an internal communications (IC) manager is, why their role is so important, and how you can hire the best IC manager for your organization with an example communications manager job description.

What is an internal communications manager?

An internal communications manager is the heartbeat of strategic communications. They are responsible for overseeing company correspondence, content, and messaging. They implement processes, strategies, and activities to manage the flow of information through the organization’s leadership, management, and various departments.

They foster a strong internal communications plan to support a productive and cohesive work environment and ensure all stakeholders are well-informed, motivated, and aligned with the organization’s goals and values.

Importance of an internal communications manager

An internal communications manager is of utmost value to large and scaling organizations. As organizations grow, they can experience communication breakdowns and gaps in information sharing.

An internal communications manager helps to prevent this information loss. They make sure a consistent flow of information is spread throughout the company to unite teams and build more organizational unity and cohesion.

An internal communications manager provides employees, management, and stakeholders with consistent direction and information that:

• Boosts employee engagement: IC managers play a pivotal role in fostering collaboration, engagement, and empowerment within the organization by ensuring the delivery of the right messages to the right people at the right time.
• Improves employee experience (EX): IC managers drive effective internal communications that foster a culture of belonging and openness — enhancing employee experience, motivation, and job performance.
• Builds stronger company culture: By keeping employees informed and engaged, internal communications managers contribute to a stronger, more cohesive company culture.
• Improves company transparency and builds trust: Leveraging a modern intranet and other comms channels that resonate with employees, IC managers share information — especially from leadership — that improves transparency and builds trust.
• Reduces employee confusion and frustration: Using modern employee intranets, IC managers can simplify communication by consolidating essential information in one central location and targeting it to the people who need it most.
• Moves an organization toward its goals: IC managers connect employees to the company’s mission, navigate them during changes, and create a clear, consistent communication that builds trust and alignment across teams. This drives a sense of shared ownership and success.
• Improves productivity: For employees to efficiently and accurately do their work, they need access to the directions, details, and information required to execute. IC managers update employees through company intranets, saving time on emails and messages.
• Facilitates change management: During significant changes like mergers, new product launches, or rebrandings, the IC team clearly communicates to employees why these changes are necessary, how they will be implemented, and how the workplace will be impacted. This allows employees to adapt to changes without panic.
• Reduces stress during difficult situations: In times of crisis, IC managers deliver swift and accurate information to the right people in the most effective channels — helping to reduce stress, prevent rumors, and protect the organization’s reputation.
• Enhances employee recognition: The IC team keeps leadership aware of the employee achievements and how their day-to-day work supports the company’s strategy, priorities, values, and overall mission. Workplace recognition makes employees feel rewarded and seen.
• Promotes the brand: A strong IC manager helps to create well-informed employees who become credible brand ambassadors — positively impacting the organization’s reputation.

Yet, organizations continue to neglect the significance of Internal Comms — a short-sighted approach that can lead to increased turnover rates, low employee productivity, and disengaged employees.

Hire the right person to lead strategic internal communications at your organization.

Internal communications manager job description example

To support a stronger communications strategy within your organization, hire an internal communications manager to strategically guide company correspondence, content, and messaging. Get tips from Indeed about how to write a strong job description, and use this sample internal communications manager job description to get started.

We seek a dynamic and experienced internal communications manager to join our team. You will be working to help employees across the organization stay up-to-date about the company’s vision, goals, projects, and executive updates by leading strategic internal and executive communications programs.

You will be responsible for developing and executing communication strategies that promote transparency, engagement, and alignment among employees. You will work across teams — including marketing, human resources, product, sales, and engineering — to support our brand mission and brand story. Core responsibilities include [insert bulleted list — see recommendations below]:

The ideal candidate will be a skilled storyteller with strong interpersonal skills and a passion for creating engaging experiences. Additional qualifications include [insert bulleted list — see recommendations below]:

The ideal internal communications manager candidate will work cross-functionally to help us build a culture of collaboration and create experiences that engage, connect, and inspire our community of employees.

Internal communications manager responsibilities

In the internal communications manager job posting, include a list of responsibilities that will be required in the role. Here are some examples of job responsibilities for an IC manager.

• Work cross-functionally across teams: Work in close partnership with human resources, marketing, product, and leadership to execute communication initiatives from concept to delivery.
• Develop and execute a strategic internal and executive communications plan: Align internal and executive messaging with the company’s vision, mission, culture, and market positioning.
• Manage the company’s internal communications channels: Maintain the company editorial calendar and support the development and maintenance of the company intranet.
• Produce communications materials: Develop and author a variety of internal and executive communications, including presentations, announcements, newsletters, and blog posts to be delivered across a variety of communications channels.
• Support leadership and company meetings: Organize and facilitate employee engagement activities, company meetings, workshops, and surveys.
• Stay up-to-date on communications technology: Keep up with the latest tools, technology, and digital platforms to provide the best methods for effective internal communication.
• Manage corporate emergency response communications: Develop crisis communication plans, and deliver timely updates and instructions to employees during challenging situations.
• Measure success: Establish key performance indicators (KPIs) and benchmarks, set goals, and measure the success of internal communications initiatives.

Industry-specific IC responsibilities

When writing an internal communications manager job description, keep in mind the specific needs of your organization and industry. Customize the list of core responsibilities to fit your unique organization. For example:

Healthcare, pharmaceutical, finance and banking organizations may require the responsibility of staying up-to-date with federal communication compliance standards and regulations.

Technology companies may require IC managers to coordinate the communication of product releases to internal stakeholders and develop training materials and user documentation.

Professional service organizations may task their internal communications manager with developing and executing client communication plans to keep clients informed about company updates, services, and industry insights.

Internal communications manager qualifications

To increase your chances of finding a qualified internal communications manager, set qualification standards for the role. Include the following qualifications and skill sets in your internal communications manager job description.

• Experience: 5–10 years in internal or corporate communications, with a proven track record of managing corporate communications channels, including corporate intranets and internal social media channels. Hold a bachelor’s degree in communications, public relations, or a related field.
• Strong executive communications experience: You can write and tailor content for specific audiences and demonstrate a deep understanding of messaging, positioning, and stakeholder needs.
• Fearless when embracing technology: Comfortable learning new programs and adopting new technology to enhance company-wide communication.
• Organized and creative: Able to manage multiple projects at once while thinking of new and engaging ways to communicate with employees. Strong attention to detail, with the ability to plan, prioritize, and deliver high-quality work on time.
• Stellar interpersonal skills: Having the ability to build strong relationships, communicate clearly and empathetically, and work collaboratively with other teams to ensure messages are understood and well-received.

Improve your company communications by hiring an IC manager

When an organization has a strong internal communications plan, it can unite its workforce and motivate teams to work toward the same goals. It can build trust and community, prevent confusion and frustration, and deliver a more consistent and compelling story to customers.

If your organization is struggling with information sharing or regularly hitting roadblocks caused by a disjointed message or vision, it might be time to hire the right internal communications manager.

Use this communications manager job description to start the hiring process and bring an IC manager to your team today!

Free worksheet: Amplify your purpose

Need some guidance crafting your Internal Communications charter and pillars? Download this free worksheet, Amplify your purpose, to get started.

This article includes content originally contributed by Hani Khan.