Case study

AppDynamics retains company culture through high growth

About AppDynamics

AppDynamics is a leader in application performance management and IT operations, providing a machine learning business monitoring application that the world’s largest enterprises use to thrive in today’s world. The company won the award for Glassdoor’s Best Places to Work in 2019, ranking 58th on the list of US companies with more than 1,000 employees and 20th on the list of UK companies with over 1,000 employees. AppDynamics was founded in 2008 and is headquartered in San Francisco, CA with over 15 locations worldwide. In 2017, the company was acquired by Cisco for $3.7 billion.

The Challenge

AppDynamics grew from zero to over 2,000 employees since 2008, making it one of the fastest-growing companies in the United States. The executive team has made it a priority to foster a strong company culture that encourages and values creativity, innovation,
and collaboration since inception. To show their commitment, they created the Internal Communications role with the goal to relaunch their underutilized intranet in just six weeks.

AppDynamics found the perfect opportunity to launch its new engagement strategy and revive their intranet by aligning it with their company kick-off. The challenges they faced were first, there was sporadic awareness that an intranet existed. Employees relied on email as the main line of communication, and as a result, email became overloaded and lost its value with all the incoming clutter. Existing intranet content was outdated and irrelevant. Information was not easily distributed across employees, making it a challenge to communicate and connect employees. Ultimately, AppDynamics wanted to strengthen its new branding and retain their unique culture through storytelling and internal communications while providing accurate and relevant company information.

The Result

Distributed ownership without IT dependency
Using analytics to monitor and improve engagement
60% to 70% monthly user login
Associate Manager, Global Communications - Internal Communications

"Our goal was to establish a baseline for ourselves and use it to improve engagement. The philosophy behind establishing the initial baseline and moving it forward has always been telling compelling stories that engage our audience."

Mehroz Baig, Associate Manager, Global Communications - Internal Communications

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