Cooper Companies creates a Unified Digital Experience with Simpplr


Get to know Cooper Companies


CooperCompanies (“Cooper”) is a global medical device company publicly traded on the NYSE (NYSE: COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in San Ramon, CA, Cooper has a workforce of roughly 14,000 with products sold in over 100 countries. For more information, please visit


Separation of divisions


CooperSurgical is a medical device manufacturer that focuses on solutions that assist clinicians in improving the health of women, babies, and families worldwide. At the start of 2019, the company experienced an IT incident that caused company-wide downtime. This incident made the leadership team realize how important it is to have an internal communications strategy that would enable them to reach employees during similar events. They invested the next year looking into hiring the right team for the job and searching for the right platform to help support the cause.

CooperSurgical hired a Director of Corporate Communications to build an internal communications infrastructure from the groundup. Company wide communication was conducted only by email across 1,500+ employees, and leadership wanted better visibility on whether critical news and announcements were reaching employees.

This project was accelerated as a result of the COVID-19 global pandemic, which made it harder for employees to keep up-to-date on important company news. Closure policies were getting lost in email threads and the reopening procedures that were fluctuating regularly

CooperSurgical’s tech stack included Microsoft 365, Okta, and Oracle. While SharePoint existed, it was largely used as a content repository and was already rendered a content dumping ground. Considering the existing tech stack, their new intranet platform needed to include these integrations because their IT team was relatively new and wanted to prevent the risk of struggling with too much change-management.

In the end, Simpplr’s ease-of-use and out-of-the-box solutions were the most appealing factors for the leadership team. With new IT and Internal Communication teams in place, Simpplr would fit in well as a low-barrier for change management.


A Simpplr Path to Success

93% company adoption across 123 departments in 45 locations

Unified two divisions of CC (Surgical and Vision) into one culture with Simpplr

Supported leadership objectives of a OneCooper vision with higher engagement scores


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