"Our goal was to establish a baseline for ourselves and use it to improve engagement. The philosophy behind establishing the initial baseline and moving it forward has always been telling compelling stories that engage our audience."
AppDynamics grew from zero to over 2,000 employees since 2008, making it one of the fastest-growing companies in the United States. Acquired by Cisco in 2017, AppDynamics is a leader in application performance management and IT operations, providing a machine learning business monitoring application for the world’s largest enterprises.
The executive wanted to foster a strong company culture, so, after creating a role for an internal communications professional, set out to redesign the intranet in just six weeks. It was no easy task. Employees had little to no awareness of an intranet existed and instead relied heavily on email. Those who had experienced the previous incarnation of the intranet found it filled with outdated content and those who administered it found it difficult to distribute information.